I heart creativity. It’s what a love about the marketing industry. Sadly I don’t see as much as I’d like. However today (9 months late) I came across a flash of brilliance.

Watch the video below to see PPC branding campaign that makes my heart flutter.

Converse only assigned a budget of $ 100,000. The Adwords campaign alone brought in over 600,000 unique visitors. I wouldn’t be surprised if they received more than 600,000 visitors from viral traffic. Obviously the campaign was a huge success.

Blessings to Anomaly who are the marketing company/brains behind this creative genius.

This gets me thinking of all the creative opportunities possible on different traffic sources….mmmyess interesting.

Anywho, love it? Hate it? Thoughts? Seen anything similar?

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Mr Green

Technorati Tags: adwords, Campaign, Genius

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If you have an email list of 1000 people and you want to sell $1000 of stuff to them, you’re not going to get it by making a $1.00 sale to all 1000.

Chances are, if you make a $1.00 offer to 1000 people you might only reel in $50.00

I’m sure you know that. Most people do. But most still don’t act on that knowledge.

If you get $1000 from 1000 people, it’s likely to show up something like this:

$400 from 1
$100 from 2
$50 from 5
$25 from 6

At this point, average marketer, having collected his $1000, has now extracted all the money that’s available from his list. At least for now.

But if you know how to segment your list based on peoples’ actual desires, there’s a 2nd $1000 and a 3rd $1000 available from that same list – by scratching a different itch.

Not only that, the first $1000 could have come from only sending 200 or 500 emails, not 1000.

ONE list of people acquired from interest in ONE topic is capable of generating 3-6 times more money than the average marketer ever gets from it. Most people barely scratch the surface.

I invite you to visualize all the dimensions of commerce that exist inside your email list – no matter how big or small that list is. There are a LOT of desires in that small population of people.

Invisible Streams enables you to identify those desires and naturally, effortlessly grow your list like a garden – with separate patches of tomatoes, strawberries, carrots and cucumbers. All from the same soil:

http://www.perrymarshall.com/invisible-streams/

Technorati Tags: adwords, Google Adwords, Perry Marshall, Selling Online