He is one of the country’s most respected marketing experts and has taken home almost every advertising award in the world for his creativity. Siimon Reynolds built The Photon Group from nothing, to 50 companies with 6,000 staff and a value of $500m on the ASX, making it the 15th largest marketing group in the world.

He speaks with Jack Delosa about marketing, money and why people fail.

“What are the reasons people fail?” I ask Siimon as he sits across from me in a black Mercedez.

“Well there’s a stack of them…” He says laughingly, “and I’ve experienced most of them.”

Although he’s built one of the largest and most successful marketing groups to come out of Australia, Siimon remains intimately connected with what entrepreneurs in the start-up phase must do to stay ahead.

His overall message is clear, “Pick one thing and become the greatest in the world at it.” Siimon illustrates the importance, particularly in the early stages of business, of knowing your core business activity and sticking to it. “There’s so much competition, unless you specialise and unless you focus, why should anyone go to you?”

Although SME’s and corporations can diversify into other markets, Siimon argues that that’s not how they got there. “What happens is that we see successful companies and see that they do many things, but what we sometimes don’t realise is, how they became successful is they owned one niche and they became an expert at it.”

While building The Photon Group, Siimon went from a two-man band, to owning over 50 companies, most of which were still in the growth phase of their business.

He talks about the importance of business owners not only focusing on one thing, but being efficient in the way they develop their model. “We get stuck having meetings, talking to staff and doing emails, all this peripheral stuff that is not actually generating new income.”

“70% of your time within the first year of a new business should be spent on sales and marketing. And that’s not the case, the research shows that 11% of a business owners time is spent on sales and marketing. But that’s the stuff that keeps you alive.”

Siimon indicates the keys to marketing are what he refers to as “recency and frequency” and that by systemising, and wherever possible automating the way you market to prospective clients you will create a cash-generating machine. All it takes is focus and discipline. “Often it’s the recency and frequency with which you have contacted a client that gets you that client. It gets you on the short list and gets you top of mind and this makes them want to ring you or go and buy your product and service.”

By automating this frequent contact with your target market, Siimon explains that you will remain top of mind for the client.

While in advertising, Siimons’ companies would contact prospective clients 16 times a year. Most of these contact points were automated, and some were managed by a person who had it diarised to contact prospects each and every week.

“We moved from people hearing from us once a year, to people hearing from us 16 times a year. And that’s everything from articles that were useful, phone calls, presentations or inviting them lunch or sending them gifts or sending them books or giving them a birthday card.” A move which obviously paid dividends, “What happened was that numerous times we’d be put on short lists for big accounts, simply because we had recently contacted them when they wanted to look for a new ad agency.”

For small business owners Siimon explains the importance of applying this strategy. “Have a calendar of contact points, so that you know that over the course of 12 months you’re going to be hitting your target market, this many times and in this many ways. And diarise it.”

You can follow Siimon at www.thefortuneinstitute.com.

Technorati Tags: Anthony Robbins, Business mastery, Siimon Reynolds, Tony Robbins

This video makes my eyes well up with tears every time I see it because I know, from first hand experience how it feels when you are just working so damn hard towards your goals or towards your dreams and no matter how hard you try it feels like your pushing against a brick wall. The the good news is, this brick wall will eventually come down and you will have success beyond your wildest dreams. Its a truely powerful message and I would love to hear your comments after you watch it.

Speaking about challenges and adventures, I have just finished packing my bags here in Australia to move permanently to Chiang Mai, Thailand. An adventure with many blog posts, many videos and many different stories which I will be sharing with you. So keep your eyes out. Until then, here is the movie!

Technorati Tags: Anthony Robbins, business, Deepest Fear, entrepreneur, Mastery, Success

If you’ve been on my newsletter list for the past year (or more) then you know I’ve got through quite a personal transformation…

In early 2009, I had moved from Florida to California.  I spent about 12 months there and then decided I wanted to go somewhere else.  And I decided to do it in a bit of a ‘dramatic’ fashion…

I decided to get rid of everything I owned (things) and just travel the world out of a small backpack with just my laptop and a few days worth of clothes.  I called it my MINIMALIST ADVENTURE.

I travelled to 3 different continents over the next several months, and technically I’m still on that trip — although, I got a bit burned out on living out of a small bag (and not having a home base) and so I decided it was better to set up a ‘home’ and then travel to and from there, and of course acquire some more clothes and normal stuff to be able to enjoy myself a bit more.  But I’m still going to keep things to a minimum and not acquire tons of things like I had in the past.

I’m back on the east coast and happy to be closer to my family.  But here’s my ‘point’ to this message today and what I’ve learned from my little ‘experiment’…

During the past several years, as I’ve talked about many times before, I failed to release many new marketing products.  Even ones I mentioned were in the works ended up fizzling out when I either changed my mind or got distracted with other things; such as working on unrelated business ideas.

I started out with a ‘bang’ back in 2004 when I released “Traffic Secrets” (that most people know me for) and then after that (I am willing to admit) my popularity pretty much went downhill from there because I did a poor job of releasing a lot of new stuff — I’ve made it known how much I hate product creation, and that had a lot to do with it.

I ended up working on a lot on non-marketing stuff during those years; I built a large content network of sites (driven by articles and syndicated content) and worked on some software projects.

But during the past 4-5 years or so something else happened that affected everything I was working on…

I GOT SEVERELY BURNED OUT.

I used to be a “marketing junkie” and maybe you are too.  I used to read everything about marketing (online and offline) I could get my hands on.  I read Advertising magazines, Direct Marketing periodicals, bought all the new marketing books, you name it.  I lived and breathed marketing.

And what used to be a “fun” topic for me turned into something that I had lost my passion for. I felt like my creativity and the ‘fire’ that fueled me as a serial entrepreneur since I was about 10 (when I ran a BBS and other little businesses) was fading.

But then one day I really started to realize ‘what’ the problem was…

TOO MUCH NOISE.

And this is the same premise as to why I decided to do my little Minimalist Adventure…

I was spending 10-15+ hours per day online.  Reading, researching, and communicating with people.  I was getting over 3,000 emails PER WEEK, and was involved in all sorts of ‘networking’ stuff with social networks, etc.

I quickly reached over 5,000 ‘friends’ on Facebook… over 25,000 ‘followers’ on Twitter.  I was getting hundreds of “direct messages” on Twitter and Facebook in addition to all the emails that hit my inbox every week.

The Internet truly is like drinking from a fire hose.  And I think it’s just becoming a bigger fire hose everyday!

To say I had personally reached ‘Information Overload’ is an understatement.  I had very little time to actually THINK and to be creative.  Basically, I was becoming a data zombie — like most people are today.

So I Decided To Make Some MAJOR Changes…

If you’ve been on my newsletter list for the past year then you noticed many of them…

1.  I deleted my Twitter account.

I came to the realization that using Twitter just wasn’t that profitable for ANY of the projects I was working on.  It was becoming more of a ‘chat’ service than anything and had me wasting a lot of my time.

2.  I deleted my Facebook account.

Facebook had me logging in many times a day. (Like most people are doing right now.)  It was like “Extended Email.”  Just another place people were bombarding me with messages.  And to be honest, I was spending a lot of my time filtering through information about tons of people that I didn’t care about.  I don’t mean to say I didn’t care about the people, I mean I didn’t care to see every ‘update’ that they were taking their kids to soccer practice, or how their dog just puked on their rug, or that they were excited that their husband was finally taking them out on a “date night” etc.  I’m sure you know what I mean.  Facebook is really the “TOO MUCH INFO” system of all systems.  It exposes you, at least in my opinion, to too much info about people’s lives.

3.  Several months ago, I left all the ‘mastermind’ and ‘brainstorming’ groups I was a member of.

I used to have regularly scheduled phone or Skype chat sessions, usually multiple times a month.  I had a little ‘brainstorming’ setup with a friend of mine that was in the software business (not marketing related) and we’d do a call together every other week to talk about our latest projects, what our bottlenecks were, and to encourage each other to keep staying productive (or helping solve problems).  But I realized this was taking up a lot of my time and after a few sessions, there wasn’t a lot to keep talking about.  So I decided to stop doing them, and my friend understood and actually was feeling the same way.

I was also a member of a mastermind group that mainly communicated via email — like an email discussion list where one person could post something and everyone would get it, then someone would reply and everyone
would get the reply, etc. etc.  This was a very influential group with some of the top marketing ‘gurus’ but it also included some other major infoproduct publishers – from fitness, real estate, stock trading, relationship
advice, etc.  The members in the same industries would try and support each other with cross-promotions and JVs, and the entire group would share test results and talk about their business goals, challenges, etc.  It was tough making the decision to leave this group, but it was just another thing adding to my inbox load as well as just being another ‘pipe’ of information that added to my overwhelm.  So I resigned from the group and everyone understood as I was moving on to other things in my life and was trying to ‘downsize’ everything I had going on.

4.  I changed my email address.

I just couldn’t take the amount of email I was getting.  It was just too much.  It gave me so much stress it wasn’t even funny.  Maybe you are dealing with the same thing?  So basically I declared “email bankruptcy” and just changed my email address.  And I only gave my new email address to my family, close friends, my employees & outsourced workers, and other ‘mission critical’ people. I still get ‘some’ emails from people that I had to contact for something (and they saw my new email address) etc. but overall I have greatly reduced my email load.

Today I get less than *20* total emails per day.

And considering that 50% are probably from my Mom (Mom, I do like your emails!) I don’t get a lot of email from that many different people.  And I’m glad.

AFTER ALL OF THESE CHANGES, I COULDN’T BE HAPPIER.

I’m now 100 times more creative than I have been in the past 5 years.  I have less stress and most importantly I spend a lot less time on the computer.  I never realized how much I was using the computer everyday. It’s actually a pretty amazing thing to only be online a short amount of time each day. Go figure.

And as many of my long-time customers and subscribers know, for over 2 years I’ve been “in motion” of following a lifelong dream… to be in the Video Game/Entertainment business. I’ve talked for years about making games and working on other ‘fun’ projects.  It’s a much different business than an Internet publishing business, but I really enjoy it — even, though, the new company has been slow with generating revenue (we’re getting there, though.)  That industry has really changed in the past few years.  You still need some capital to build a business there, but you no longer need $20MM to create a ‘console’ game for the Xbox, Playstation, etc.  Small indie developers are finding success with iPhone games and Facebook too.  I’d love to create the next “Angry Birds” or “Doodle Jump” but we’ll see.  For those that don’t know, the 99 cent game “Angry Birds” on the iPhone/iPod Touch has now generated over $10,000,000 in sales!  I think that includes their $4.99 version for the iPad too.  But it’s amazing especially when the game has barely been out for one year. And they’re already talking about leveraging the game into possibly a cartoon and other merchandising opportunities.  And that’s just ONE game idea.  I have tons of them.

I now have a little ‘Game Studio’ in the Philippines, and setting that up and my experiences with it is what really motived me to do my “Outsource Force” class earlier this year.  I really think it’s a HUGE component to building a scalable business — leveraging labor costs and having others grow your business for you.  We’re also now in a position to do contract work where we build games (and other apps) for other companies — another
great opportunity. The demand for iPhone apps and other mobile application development is HUGE now. (And growing.)  In fact, it’s one of the fastest growing industries in the world. So I’m looking forward to our future.  This is a really exciting time in history — the ‘shift’ from desktop computing to mobile computing.

The outsourcing advantages are common sense really. Steve Jobs isn’t assembling iPads in a factory somewhere.  In fact, Apple itself doesn’t really build many of their own products. Almost all of their products are manufactured in China now.  It just makes the most financial sense.  We live in a Global Economy now and as a business owner you need to tap into all the resources at your disposal to have the best chance of survival.

So I’m spending most of my time on this little game/apps company now.  As I mentioned a few weeks ago, I’m now spending only about 10% of my time on this marketing business,and I’ll probably shut it down within 6 months — all my employees are in the process of moving over to the new company and I just have less and less time to spend teaching.  While I do love teaching (and of course all my great customers) I ultimately love being an entrepreneur myself. And I’ve made it no secret that I never wanted to be a ‘guru’ anyway.  Just not really my cup of tea.

* I’m still working on the TS2.5 update that all TS owners will get for free.  You’ll get an email when it’s done with download instructions. (Thanks for your patience.)  Aside from that I won’t be producing any new marketing products.

I recently signed a ‘brokerage’ agreement with Sedo, one of the top domain name companies in the world, and they’re in the process of selling my income.com domain.  They’ve listed it at $1MM but think they can sell it for more.  We’ll see. I want to use the additional capital to build the game/apps company.

THE BIG ‘TAKEAWAY’ FOR TODAY…

I know my ‘moves’ aren’t the best for everyone, but I do challenge you to think about minimizing your communication with your online ‘friends’ that you connect with on Facebook, Twitter, and via email.  They very well may be taking away from your life and your business rather than adding to it.  We really do only have just so many hours available to us in a day, and it’s really hard to reach your goals if you spend a large percentage of your time “communicating” and “researching” and not “doing.”

Yours For Online Profits,
John Reese

Technorati Tags: Anthony Robbins, John Reese, Tony Robbins, traffic secrets, traffic secrets 2, ts, ts2, ts2.5

Checkout the interview, its a cracker.

Technorati Tags: $12 Million dollars, 261st richest person in the world, ABN AMRO, Adam Ginsberg, adventure racer, American Express, Andrew Baxter, Anthony Robbins, Anthony Robbins head coach, Australasia’s number 1 expert on Influence, Australia's The Apprentice, Australia’s leading Financial Educators, Australia’s youngest self made millionaires, Australia’s youngest stockbroker, Australians worth over a billion dollars, Braaap, Braaap Motorcycles, Braaap.com.au, Brad Smith, brett mcfall, BRW Rich 200 list, Deutsche Bank, Dymphna Boholt, Forbes, Friday 10th and Saturday 11th September, Greg Secker, home based businesses, Host of Australian TV’s The Apprentice, How to make money while you sleep, ironman triathlete, Joe Williams, Justin Beeton, Kerry Packer, Kerwin Rae, Mark Bouris, Mark Rolton, multibillion dollar company, Owner UK’s number 1 Trade Coaching Company, Packer Family, psychology of leadership, Richard Branson, self made millionaire, Share market Investor, Siimon Reynolds, Simon Reynolds, success and peak performance, Sydney Entertainment Centre, The Apprentice, top 10 Outstanding Young People of World, Top 100 Celebrity, Top 200 Business Gurus, Top Six Business Leaders in the World, true hero, UK’s number 1 Trade Coaching Company, Virgin, Virgin Airlines, Virgin Cola, Virgin Credit, Virgin Magazine, Virgin mobile, Virgin Money, western suburbs of Sydney, Wizard Homeloans, world’s most successful eBay seller, Writer of the most expensive eBook

I am often asked if I have found a secret – or at least a consistent answer – to successfully building businesses over my career.
So I’ve spent some time thinking about what characterizes so many of Virgin’s successful ventures and, importantly, what went wrong when we did not get it right. Reflecting across 40 years I have come up with five “secrets.”

No. 1: Enjoy What You Are Doing.

Because starting a business is a huge amount of hard work, requiring a great deal of time, you had better enjoy it. When I started Virgin from a basement flat in West London, I did not set out to build a business empire. I set out to create something I enjoyed that would pay the bills.

There was no great plan or strategy. The name itself was thought up on the hoof. One night some friends and I were chatting over a few drinks and decided to call our group Virgin, as we were all new to business. The name stuck and had a certain ring to it.

For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to other people’s lives.

A businesswoman or a businessman is not unlike an artist. What you have when you start a company is a blank canvas; you have to fill it. Just as a good artist has to get every single detail right on that canvas, a businessman or businesswoman has to get every single little thing right when first setting up in business in order to succeed. However, unlike a work of art, the business is never finished. It constantly evolves.

If a businessperson sets out to make a real difference to other people’s lives, and achieves that, he or she will be able to pay the bills and have a successful business to boot.

No. 2: Create Something That Stands Out.

Whether you have a product, a service or a brand, it is not easy to start a company and to survive and thrive in the modern world. In fact, you’ve got to do something radically different to make a mark today.

Look at the most successful businesses of the past 20 years. Microsoft, Google or Apple, for example, shook up a sector by doing something that hadn’t ever been done and by continually innovating. They are now among the dominant forces.

No. 3: Create Something That Everybody Who Works for You is Really Proud of.

Businesses generally consist of a group of people, and they are your biggest assets.

No. 4: Be a Good Leader.

As a leader you have to be a really good listener. You need to know your own mind but there is no point in imposing your views on others without some debate. No one has a monopoly on good ideas or good advice.

Get out there, listen to people, draw people out and learn from them. As a leader you’ve also got to be extremely good at praising people. Never openly criticize people; never lose your temper, and always lavish praise on your colleagues for a job well done.

People flourish if they’re praised. Usually they don’t need to be told when they’ve done wrong because most of the time they know it. If somebody is not working out, don’t automatically throw him or her out of the company. A company should genuinely be a family. So see if there’s another job within the company that suits them better. On most occasions you’ll find something for every single kind of personality.

No. 5: Be Visible.

A good leader does not get stuck behind a desk. I’ve never worked in an office – I’ve always worked from home – but I get out and about, meeting people. It seems I am traveling all the time but I always have a notebook in my back pocket to jot down questions, concerns or good ideas.

If I’m on a Virgin Atlantic plane, I make certain to get out and meet all the staff and many of the passengers. If you meet a group of Virgin Atlantic crew members, you are going to have at least 10 suggestions or ideas. If I don’t write them down, I may remember only one the next day. By writing them down, I remember all 10. Get out and shake hands with all the passengers on the plane, and again, there are going to be people who had a problem or have a suggestion. Write it down, make sure that you get their names, get their e-mail addresses, and make sure the next day that you respond to them.

Of course, I try to make sure that we appoint managing directors who have the same philosophy. That way we can run a large group of companies in the same way a small business owner runs a family business – keeping it responsive and friendly.

When you’re building a business from scratch, the key word for many years is “survival.” It’s tough to survive. In the beginning you haven’t got the time or energy to worry about saving the world. You’ve just got to fight to make sure you can look after your bank manager and be able to pay the bills. Literally, your full concentration has to be on surviving.

Obviously, if you don’t survive, just remember that most businesses fail and the best lessons are usually learned from failure. You must not get too dispirited. Just get back up and try again.

Technorati Tags: $12 Million dollars, 261st richest person in the world, 5 secrets to success, ABN AMRO, Adam Ginsberg, adventure racer, American Express, Andrew Baxter, Anthony Robbins, Anthony Robbins head coach, Australasia’s number 1 expert on Influence, Australia's The Apprentice, Australia’s leading Financial Educators, Australia’s youngest self made millionaires, Australia’s youngest stockbroker, Australians worth over a billion dollars, brett mcfall, BRW Rich 200 list, Deutsche Bank, Dymphna Boholt, Forbes, Friday 10th and Saturday 11th September, Greg Secker, home based businesses, Host of Australian TV’s The Apprentice, How to make money while you sleep, ironman triathlete, Joe Williams, Justin Beeton, Kerry Packer, Kerwin Rae, Mark Bouris, Mark Rolton, multibillion dollar company, Owner UK’s number 1 Trade Coaching Company, Packer Family, psychology of leadership, Richard Branson, self made millionaire, Share market Investor, Siimon Reynolds, Simon Reynolds, Sir Richard Branson, success and peak performance, Sydney Entertainment Centre, The Apprentice, top 10 Outstanding Young People of World, Top 100 Celebrity, Top 200 Business Gurus, Top Six Business Leaders in the World, true hero, UK’s number 1 Trade Coaching Company, Virgin, Virgin Airlines, Virgin Cola, Virgin Credit, Virgin Magazine, Virgin mobile, Virgin Money, Virgin Records, western suburbs of Sydney, Wizard Homeloans, world’s most successful eBay seller, Writer of the most expensive eBook

About Jamie:

Starting 14 years ago, Jamie McIntyre took less than 5 years realize he dream and in the last 8 years as a world leading educator and success coach. Through his best-selling books and DVD’s, which he allows to be accessed for free, Jamie has touched the lives of over 250,000 Australians, New Zealanders and now people worldwide, producing many millionaires in the process and helping thousands retire early with financial security.

About Greg:

For more than a decade, Greg Secker has been an extremely successful trader, coach and business leader. He was vice-president at 24 to a major investment bank in the United States responsible for the online trading of billions of dollars in the currency markets.

Jamie and Greg gives their insights into what it takes to become achiever, entrepreneur and leader:

Technorati Tags: $12 Million dollars, 21st Century, 21st Century Academy, 261st richest person in the world, ABN AMRO, Adam Ginsberg, adventure racer, American Express, Andrew Baxter, Anthony Robbins, Anthony Robbins head coach, Australasia’s number 1 expert on Influence, Australia's The Apprentice, Australia’s leading Financial Educators, Australia’s youngest self made millionaires, Australia’s youngest stockbroker, Australians worth over a billion dollars, brett mcfall, BRW Rich 200 list, Deutsche Bank, Dymphna Boholt, Forbes, Friday 10th and Saturday 11th September, Greg Secker, home based businesses, Host of Australian TV’s The Apprentice, How to make money while you sleep, ironman triathlete, Jamie McIntyre, Joe Williams, Justin Beeton, Kerry Packer, Kerwin Rae, Mark Bouris, Mark Rolton, multibillion dollar company, Owner UK’s number 1 Trade Coaching Company, Packer Family, psychology of leadership, Richard Branson, self made millionaire, Share market Investor, Siimon Reynolds, Simon Reynolds, success and peak performance, Sydney Entertainment Centre, The Apprentice, top 10 Outstanding Young People of World, Top 100 Celebrity, Top 200 Business Gurus, Top Six Business Leaders in the World, true hero, UK’s number 1 Trade Coaching Company, Virgin, Virgin Airlines, Virgin Cola, Virgin Credit, Virgin Magazine, Virgin mobile, Virgin Money, western suburbs of Sydney, Wizard Homeloans, world’s most successful eBay seller, Writer of the most expensive eBook

The main point which distinguished him from many of the other speakers is he really hammered, which such importance the point about you are always learning and if your not, you might as well be dead (not his words, but by own) when you own your own business or if you are an entrepreneur, this is a must for you. He goes into more detail in the below interview.



After twisiting Siimon’s arm (which you dont actually see on camera – But I did enjoy it! Hehe), he has agreed to keep the special offer of The Fortune Institute open for the ridiculous of v price of $1 for the first 8 days, giving you $1,000,000′s of dollars of worth of value, ideas, strategies and wealth creation pathways for next to nothing.

I grabbed some info from his website http://TheFortuneInstitute.com for you, check it out below:

Sure everybody who is truthful privately hopes to be a millionaire,

….but only a very few make it.

Why is this so?

Most people don’t know how, or fail and give up, because it’s too difficult

Now there’s a better way… One of Australia’s most successful business entrepreneurs, someone who has made millions, will teach you the right way, each week for just 60 minutes.

That’s all it takes, just 60 minutes each week and piece by piece you will be on the road to achieving your own life’s dreams and goals.

If you are not a millionaire or have failed so far, it’s really not your fault. Standard schools and universities don’t teach you how to be successful.

But now there is a way and it won’t cost you a fortune either…as little as $50 per week and 60 minutes is all you need.

Check this out…..

http://www.themarketingdeviant.com/go/tfi

Enjoy!

Technorati Tags: $12 Million dollars, 261st richest person in the world, ABN AMRO, Adam Ginsberg, adventure racer, American Express, Andrew Baxter, Anthony Robbins, Anthony Robbins head coach, Australasia’s number 1 expert on Influence, Australia's The Apprentice, Australia’s leading Financial Educators, Australia’s youngest self made millionaires, Australia’s youngest stockbroker, Australians worth over a billion dollars, brett mcfall, BRW Rich 200 list, Deutsche Bank, Dymphna Boholt, Forbes, Friday 10th and Saturday 11th September, Greg Secker, home based businesses, Host of Australian TV’s The Apprentice, How to make money while you sleep, ironman triathlete, Joe Williams, Justin Beeton, Kerry Packer, Kerwin Rae, Mark Bouris, Mark Rolton, multibillion dollar company, Owner UK’s number 1 Trade Coaching Company, Packer Family, psychology of leadership, Richard Branson, self made millionaire, Share market Investor, Siimon Reynolds, Simon Reynolds, success and peak performance, Sydney Entertainment Centre, The Apprentice, top 10 Outstanding Young People of World, Top 100 Celebrity, Top 200 Business Gurus, Top Six Business Leaders in the World, true hero, UK’s number 1 Trade Coaching Company, Virgin, Virgin Airlines, Virgin Cola, Virgin Credit, Virgin Magazine, Virgin mobile, Virgin Money, western suburbs of Sydney, Wizard Homeloans, world’s most successful eBay seller, Writer of the most expensive eBook

Oh and you probably can’t see it clearly, but Robbie Williams is standing behind us, watching the interview. I bet it doesnt happen very often when Robbie Williams watches someone else get interviewed in front of him.

Being a Deviant.

Technorati Tags: $12 Million dollars, 261st richest person in the world, ABN AMRO, Adam Ginsberg, adventure racer, American Express, Andrew Baxter, Anthony Robbins, Anthony Robbins head coach, Australasia’s number 1 expert on Influence, Australia's The Apprentice, Australia’s leading Financial Educators, Australia’s youngest self made millionaires, Australia’s youngest stockbroker, Australians worth over a billion dollars, brett mcfall, BRW Rich 200 list, Deutsche Bank, Dymphna Boholt, Forbes, Friday 10th and Saturday 11th September, Greg Jacobs, Greg Secker, home based businesses, Host of Australian TV’s The Apprentice, How to make money while you sleep, internet marketing, Internet Marketing Income, Internet Marketing Mindset, internet marketing strategy, ironman triathlete, Joe Williams, Justin Beeton, Kerry Packer, Kerwin Rae, Mark Bouris, Mark Rolton, multibillion dollar company, Owner UK’s number 1 Trade Coaching Company, Packer Family, psychology of leadership, Richard Branson, self made millionaire, Share market Investor, Siimon Reynolds, Simon Reynolds, success and peak performance, Sydney Entertainment Centre, The Apprentice, top 10 Outstanding Young People of World, Top 100 Celebrity, Top 200 Business Gurus, Top Six Business Leaders in the World, true hero, UK’s number 1 Trade Coaching Company, Virgin, Virgin Airlines, Virgin Cola, Virgin Credit, Virgin Magazine, Virgin mobile, Virgin Money, western suburbs of Sydney, Wizard Homeloans, world’s most successful eBay seller, Writer of the most expensive eBook

Technorati Tags: $12 Million dollars, 261st richest person in the world, ABN AMRO, Adam Ginsberg, adventure racer, American Express, Andrew Baxter, Anthony Robbins, Anthony Robbins head coach, Australasia’s number 1 expert on Influence, Australia's The Apprentice, Australia’s leading Financial Educators, Australia’s youngest self made millionaires, Australia’s youngest stockbroker, Australians worth over a billion dollars, brett mcfall, BRW Rich 200 list, Deutsche Bank, Dymphna Boholt, Forbes, Friday 10th and Saturday 11th September, Greg Secker, home based businesses, Host of Australian TV’s The Apprentice, How to make money while you sleep, ironman triathlete, Joe Williams, Justin Beeton, Kerry Packer, Kerwin Rae, Mark Bouris, Mark Rolton, multibillion dollar company, Owner UK’s number 1 Trade Coaching Company, Packer Family, psychology of leadership, Richard Branson, self made millionaire, Share market Investor, Siimon Reynolds, Simon Reynolds, success and peak performance, Sydney Entertainment Centre, The Apprentice, top 10 Outstanding Young People of World, Top 100 Celebrity, Top 200 Business Gurus, Top Six Business Leaders in the World, true hero, UK’s number 1 Trade Coaching Company, Virgin, Virgin Airlines, Virgin Cola, Virgin Credit, Virgin Magazine, Virgin mobile, Virgin Money, western suburbs of Sydney, Wizard Homeloans, world’s most successful eBay seller, Writer of the most expensive eBook

You need to see this, I have put below a bunch of bio’s on each of the speakers for you to have a read of and I am currently uploading video interviews with a number of the speakers. Names which include, Siimon Reynolds, Jamie McIntyre, Greg Secker, Greg Jacobs and a few from the croud. Brad Smith, myself and my partner Sheree Mirabito.

I hope you enjoy the writing and especially the interviews I did with some of the biggest names in Australia and all around the world in their fields. Below is each of the speakers Bio’s and accomplishments.

RICHARD BRANSON (UK) - World famous entrepreneur & founder of Virgin Group of companies

Sir Richard showed his entrepreneurial streak early, setting up a student magazine when just 16.

He was only 20 when he founded the now internationally recognised Virgin brand and soon displayed the unique flair that grew the group to over 200 companies worldwide. Starting out as a mail order record retailer, and shortly afterwards opening a record shop in London, Branson built the business signing up artists no-one else dared to touch, like Mike Oldfield, who recorded ‘Tubular Bells’, and the Sex Pistols. Going on to sign many household names from Culture Club to the Rolling Stones, helped make Virgin Music one of the top six record companies in the world.

The Virgin brand can now be seen splashed across not just CD labels but phones, credit cards, drinks, hotels, trains, aircraft, and even spaceships.

The Group has expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance and health and is investing in renewable energy and resource efficiency through Virgin Green Fund. It employs approximately 50,000 people, in 29 countries with Global branded revenues exceeding £11 billion (approx. US$17 billion).

The master of self-promotion, Branson has gained star status with his numerous high profile world record stunts (many successful) and flamboyant product launches – all the while building invaluable brand awareness.

With a seemingly insatiable appetite for starting new businesses, especially a market dominated by a few major players, he has become popular for his ‘game for anything’ approach and philosophy of fun and value. He was knighted in 1998 for his “services to entrepreneurship”.

Sir Richard holds strong convictions about humanitarian and environmental initiatives and devotes considerable time, resources and energy towards them

He is always open and generous when sharing his business ‘secrets’ – the unwavering values and beliefs that have seen Virgin become almost as recognisable as Coca Cola (his goal).

“My general philosophy in life is you never really go wrong saying yes.”

ANTHONY ROBBINS (USA) - World’s #1 Peak Performance Coach

For three decades, Anthony Robbins has passionately pursued answers to the question “What creates an extraordinary life?”

His own outstanding life has allowed him to personally meet, consult, and coach an incredibly diverse group of over 3 million people from 80 different countries – from prisoners to presidents, parents to professional athletes, and gang members to high-powered CEOs.

As well as his public speaking engagements and live appearances, Robbins has directly impacted the lives of nearly 50 million people from 80 countries with his best-selling books and audio products

Apart from being an adviser to some of the greatest sport stars, business giants and leaders of our time, his work with people worldwide from all walks of life has earned him the reputation as the ‘ultimate life coach’ – he knows what it takes to succeed. He knows how to empower and teach you how to do it YOURSELF!

Robbins’ commitment to creating an enduring legacy that will impact the world is surpassed only by his passion for family as a dedicated father of four children and a loving husband to his wife, Sage Robbins.

Some of Tony’s fans said:

“Tony’s incredible understanding of the world, people, and human nature makes him the ultimate life coach. He knows what it takes to make people excel… and WIN!”
André Agassi – Eight-time Grand Slam men’s singles tennis champion

“Tony Robbins gives you the kick-start to get going as well as the strategy to follow through with your plans.”
Lisa Curry-Kenny – Three-time Olympian and mother of three

“Tony Robbins’ coaching has made a remarkable difference in my life on and off the court. He’s helped me discover what I’m really made of, and he’s enabled me to see things from an empowering new vantage point. With Tony’s help, I’ve set new standards for myself, and I’ve taken my tennis – and my life – to a whole new level.”
Serena Williams – 8-Time Grand Slam Champion Olympic Gold Medallist

“Anthony Robbins knows the rhythm of success. He is an incredible source of inspiration, and his methods have improved the quality of my life. I only work with the best…and Tony is the best!”
Quincy Jones – Grammy Award-Winning Musician and Producer

MARK BOURIS (AUS) - Host of TV’s “The Apprentice” & BRW Rich 200 list alumni

Mark Bouris is one of Australia’s most successful businessmen and now a household name, thanks to Channel Nine’s television show “The Apprentice”. His track record and strongly held principles make him an excellent mentor to a new breed of entrepreneurs.

Mark credits his parents with instilling in him the discipline and values that would propel him from the working-class Sydney suburb of Punchbowl to the boardroom of one of the world’s largest companies.

From these classically humble beginnings, Mark has acquired over 25 years experience in the finance and property sectors.

He founded Wizard Home Loans, one of Australia’s largest non-bank lenders, in 1996 and turned it into a financial powerhouse, taking on the big banks by offering consumers something different – smarter access to better value loans. Wizard was one of Australia’s largest non-bank lenders with its successful brand expanding into international markets.

In 2004, after eight years at the helm, Mark grew Wizard to a staff of 400 and over 250 branches. He then sold his stake for a share of $500 million and kept his job!

Since then, Mark has been committed to his belief that all Australians should have access to quality financial advice and has gained a well earned reputation for championing legislative reform for the benefit of consumers.

Mark has been Adjunct Professor (Banking & Finance and Business Law & Tax) at the University of NSW and also sits on the UNSW Advisory Board. He is a member of the expert panel appointed by the Federal Government to review Australia’s sporting system, a past trustee of Sydney’s Powerhouse Museum and former chair of the Federal Government’s expert group on consumer protection in electronic commerce. He is also an industry leader on consumer protection issues.

He has found time to be the author of ‘Wealth Wizard’ and ‘The Yellow Brick Road to Your Financial Security’. He is also a regular financial columnist in News Limited publications including the Sunday Telegraph.

Mark shares his wealth of business and personal wisdom with genuine, infectious passion. He has much to teach you on financial and business success, entrepreneurship, and life balance.

This video appears in channelnine.ninemsn.com.au and I thought you should see it.

SIIMON REYNOLDS (AUS) - Personal and Business Achievement Guru

Siimon Reynolds, one of the most well known and respected names in advertising, is a motivated and driven man, with an outstanding career history.

At just 21, Siimon was appointed Creative Director of Grey Ltd. (around 15 years younger than the average Creative Director.) When just 23 he co-founded OMON Ltd which, in the four years he was there, won Agency of the Year – twice.

He is the only Australian to have won every major industry award in the world, including: Grand Prix & Gold Lion at Cannes, Newspaper Ad of the Year, TV Commercial of the Year and Magazine Ad of the Year as well as numerous Australian Awards.

More recently, Siimon co-founded Photon Group, listed on the ASX since 2004. In just over 8 years it grew from zero to over 50 marketing companies employing over 5,000 full and part time staff.

He is currently Chairman and co-founder of OMG, one of Australia’s largest online networks, developing over 30,000 websites.

He has been featured on 60 Minutes, Today Tonight, A Current Affair, Bloomberg and America’s NBC Today Show.

Winner of the NSW Young Achiever of the Year, Career section, Siimon is one of Australia’s youngest self-made millionaires and is very passionate on such subjects as lifestyle, focus, dedication, and one’s own personal power.

Siimon’s great passion is studying human performance and high achievement. He has written 5 books on this subject and is published in ten countries. His most recent, “Why People Fail: The 16 Obstacles to Success and How You Can Overcome Them”, is already a best-seller.

‘The 4 Characteristics of All Successful People’ has been given to over 30,000 people. In easy to understand, powerful language, he outlines the fundamental differences between people who achieve greatness and those who don’t.

Some of Siimon’s fans said:

“There is no-one better to present on success than someone who has already achieved it!”
Anderson Consulting

“Excellent – I personally found it life changing.”
Frontline Stores

“What can I say? He was brilliant. As a speaker I would recommend him without hesitation.”
Dubbo Chamber of Commerce and Industry

“Your points were very clear and concise. Your presence helped re-energise and revitalise the Committee’s commitment to the Institute”.
Steven Lowy, Westfield Group

“Siimon’s incisive thinking and brilliant business mind has driven him to the top of our fiercely competitive industry. His ability to communicate what he knows in simple yet powerful ways clearly makes him a leader amongst our profession”
John Singleton MD, BRW Rich 200 Member.

“Siimon is a great mind and a spellbinding speaker.”
John McGrath, Founder McGrath Partners Real Estate

“Your words truly touched my heart as well as my mind.”
June Boyle, Security Wise Australia

“Absolutely inspirational, moving, amazing!”
Lucinda Mansfield, Seek Skin Care

GREG SECKER (UK) - Founder of the UK’s #1 Trader Coaching Company

Seminar audiences around the world love Greg! When he shows you why he believes Forex, when traded correctly, is the fastest way to become financially independent and quit your day job – you’ll get it!

Greg has worked on 7 trading floors worldwide before setting up his own – one of the most successful in the UK. He went on to become the founder of the Traders University® programme, the UK’s #1 Trader Coaching Company.

Since then he has trained over 50,000 traders in Europe, North America and Australasia – exposing the bulletproof strategies used by high-end professional traders, and has shown how anyone can create an immediate income stream from trading.

As Greg says, trading is, pure and simple, the business of making money.

There’s no warehouse required, no inventory, no suppliers – none of the usual headaches of setting up your own business. It’s just you and a system for making money – and it’s on-tap 24 hours a day, 5 days a week.

That’s what you and your fellow Australians are going to learn from Greg – how to start pouring out a whole new level of income, immediately!

With many awards already behind him, Greg Secker’s company has just been announced a finalist in the UK National Business Awards 2009 – Growth Strategy of the Year.

Some of Greg’s fans said:

“Not long ago I really hadn’t got a clue about any of this stuff. Now it makes so much sense. Again, my thanks to you!”
Mark Speed

“Fantastic! Could not fault it even though it was so intensive. Well recommended to anybody thinking of doing it.”
Peter Gaunt

“A must for all traders – novices and veterans alike. Keep up the great work – and Thank You for helping me to achieve my financial security.”
Jason D

ADAM GINSBERG (USA) - eBay’s 20 Million Dollar Man

Adam Ginsberg is recognised as the World’s #1 speaker and trainer on how to make Big Money Online using eBay, Amazon, Craigslist, Google and even Twitter.

Having turned the world’s biggest online auction site on its head, Adam continues to be on the leading edge of internet income systems, strategies and software… the very latest of these being Speedlings. Haven’t heard of it? You will.

The story of Adam and eBay is justifiably famous. In less than five years he became such a master of the eBay marketplace he went on to sell 20 million dollars of product, more than any individual seller in the company’s history.

He was named eBay’s No.1 new seller in 2002. Then Titanium Power Seller, their highest status. In the process, Adam designed a formidable arsenal of steps, systems and software – all designed and proven to maximise sales results. In fact Adam’s first book, “How to Buy, Sell & Profit on eBay” quickly became the best selling eBay book of all time.

Adam is the consummate teacher – he makes learning the secrets to online wealth easy and fun with a unique style that will enlighten and inspire.

Some of Adam’s fans said:

“His training is great for someone just starting out in internet marketing. But there’s also of wonderful new tools for the seasoned user. I highly recommend you see Adam and help make a wonderful life for yourself!”
Russell Shalin

“In the first 15 minutes with Adam I got an idea that would double my internet income for a zillionth of the cost. It really blew me away. Awesome, awesome stuff!”
Jason Loucks

DYMPHNA BOHOLT (AUS) - Author of “Confessions of a Real Estate Millionaire”

A Sunshine Coast mum with three young children, Dymphna is an internationally-acclaimed author and runs a number of programs focusing on real estate investment and asset protection.
In the last 5 years, she has conducted over 10 million dollars of property transactions using the principles and strategies she will be covering her powerful session. She has mentored countless thousands of ordinary Australians to help them get out of debt, create their own businesses and become independent and successful.
Dymphna is a dynamic speaker who shares her message with passion and enthusiasm. She is extremely knowledgeable, to-the-point (and funny!)

Some of Dymphna’s fans said:

“Through the guidance I have received from Dymphna, I have managed to decrease my debt, and plan for my future. I now have goals in place and a budget. I now truly believe I can have everything I ever dreamed of and more! Dymphna truly is my inspiration.”
Birgit Heaney

“I now feel like I am beginning again but this time I have absolute trust and confidence in the road I am about to take and the people leading the way. I sincerely thank you for this.”
Sharon Maslen

“Dymphna is truly an inspirational leader in her field. In 18 months we have generated $280,000 in cash and equity, in a supposedly flat market! Thank you, Dymphna – You have lifted my spirits, my bank account balance, and my horizons.”
Lynda Matschoss

“I don’t think there’s anything about property investing that Dymphna doesn’t know.”
Judi Mason, Central Queensland mother of four

“I cannot believe how much I have learnt and how confident I feel about it. It is you who put the wheels in motion and provided me with the info, the strategies and the support network I need to get things going. We now own in excess of a million dollars of property and have been able to make a profit of around $100,000 in the last two years.”
Karen Dunshea

BRETT McFALL (AUS) - Australia’s “Money While You Sleep” Internet Expert

Brett gained fame recently as “the guy who sold a $29.95 book on eBay for $8,105.00” – making his new book “How To Make Money While You Sleep!” the most expensive, non-fiction book ever sold on eBay. It has since become a 2-times best seller.

Until 2002 Brett worked at a soul-destroying $35,000-a-year office job. Determined to find an easier, more lucrative career, he learned, mastered and then innovated some profound marketing secrets enabling him to produce millions of dollars for himself, and the clients he soon picked up, in just a staggering 12 months.

Today he takes a holiday somewhere exotic in the world every 8 weeks (whether he needs to or not , while his companies turn over in excess of $2,000,000 a year on virtual auto-pilot, allowing him to live a life of total freedom.

On 15 separate occasions he’s helped complete beginners make up to $50,000 in just 72 hours, with every step witnessed by a LIVE 400-strong audience. He’s shared the stage with Jay Abraham, Jim Rohn as well as the Top 100 internet marketers in the world.

His wealth of internet marketing knowledge has seen him featured on Channel 9’s “A Current Affair” as well as ABC radio.

Brett is the co-founder of the world’s biggest internet business event, World Internet Summit, where he teaches his extraordinarily effective marketing secrets in Australia, USA, UK, Canada, Asia and the Middle East. In just 2 years, he helped take it from zero to a multi-million dollar company.

Brett’s straight-to-the-point teaching style makes it absolutely easy to understand his secrets to the NEW way of getting rich with the internet. He makes it so easy, in fact, that even if you’re an absolute beginner, you can start using his strategies to make money online instantly.

JUSTIN BEETON (AUS) - One of Australia’s Most Successful Share Market Investors

Justin Beeton bought his first share at age 14. That initial venture sparked a lifelong interest in the share market and investing which has grown into a consuming passion.

Indeed, at the age of 21 Justin became Australia’s youngest stockbroker. His passion, intelligence, results, and integrity were recognised by Australia’s largest investment bank where he became their youngest investment manager at just 22.

And over the past decade, Justin has gone on to become one of Australia’s most successful share market investors and entrepreneurs.

In 2004, Justin established his own company, JB Global. In six years, JB Global has grown to have over 3,000 clients, $550 million in funds under management and has offices in Sydney, Melbourne, and Brisbane.

JB Global has been twice recognised by the Business Review Weekly (BRW) being ranked as the fastest growing Finance and Investment Services Company within Australia in 2008 and 2009. (In 2008 it was the 39th fastest growing company overall.)

He holds a Bachelor of Commerce Degree, a post graduate diploma in Applied Finance and Investment, has the highest possible derivatives accreditation, and is a licensed investment adviser, stockbroker, financial planner, and fund manager.

Calling on his innovative approach and vast experience has made him an advisor and personal investment coach without peer – uniquely assisting novice and veteran investors alike.

Justin will share the powerful and proven investment strategies he has developed enabling you to enjoy all the profit potential of the share market without taking on the usual high risks associated. He’ll teach you how you can get the better of the bear and accelerate returns on the share market while protecting your investment from a market crash.

One of Justin’s fans said:

“I met Justin Beeton when I attended Wealth Mastery in Melbourne. A little later I invested $35,000 with Justin in a way which my money would be geared to create wealth. My portfolio is now worth over $120,000. What is truly amazing is that I don’t have to worry about if the stock market is going up or down because I have peace of mind knowing that my portfolio is fully protected. Now that is outstanding!”
Matt Phillips

JOE WILLIAMS (USA) - Head Coach working with Tony Robbins

Joe Williams is an internationally renowned speaker, author, and creativity consultant who has spoken to tens of thousands of people around the world.

As the founder of the Creative Performance Group, and Master Trainer for Anthony Robbins, as well as through his personal experience as an entrepreneur and top performing salesperson, Joe has developed a worldwide reputation for his ability to electrify audiences and move them to action.

A self-taught businessman, Joe became a passionate student of personal and professional development techniques. He used these concepts to launch and build his company into a cutting edge telecommunications giant with over 5000 salespeople worldwide.

Joe also pioneered the concept of an ‘Audio-Magazine.’ As Publisher and President of this venture, he gathered the acclaim of motivational superstars such as Zig Ziglar, Dr Norman Vincent Peale, Nido Qubein, Gene Griessman and many others.

During the ‘90’s Joe was introduced to author Anthony Robbins. He began working with Tony and was quickly promoted to Master Trainer. He then began speaking and conducting seminars as a lead speaker. Currently he is an instructor at Tony Robbins’ Mastery University as well as the European instructor for his Power to Influence business seminar.

His work has led him to consult with companies in a diverse number of fields such as financial services, retail business, internet and software, direct sales, publishing, entertainment and the federal government.

ANDREW BAXTER (AUS) - One of Australia’s Leading Financial Educators

A widely respected and highly sought after investment speaker, Andrew Baxter has a Bachelor of Science Honors degree in Business and Finance, gained at one of Europe’s leading business schools. He has more than a decade of professional investment market experience, six of which was obtained on the London Stock Exchange, with two of the UK’s leading investment houses, covering local and international markets.

As a Licensed Equities and Derivatives Broker, with the highest industry accreditation, his approach to the market is based on a blend of technical and fundamental analysis and embraces a true, All Seasons Investing style. He has spoken as a key note speaker for a variety of associations and professional bodies around the country ranging from the ASX to Anthony Robbins Wealth Mastery and the Australian Investors Association.

Andrew is also a professional Hedge Fund Manager as well as a Board Member for ASX participant, Halifax Investment Services Limited and Australian Mutual Holdings Limited. Regarded by many as one of Australia’s leading financial educators, Andrew has personally educated thousands of retail clients.

One of Justin’s fans said:

“He is the real deal – a master at teaching techniques to trade the markets in a highly profitable manner … and a master at communicating this to others in a systematic and predictable fashion.”
C Jensen, Licensed Broker, Synergy Investment Group, Dallas, Texas, USA

MARK ROLTON (AUS) - Australia’s #1 Property Option Authority

A self-made millionaire by 30, ironman triathlete, adventure racer and keynote speaker, Mark Rolton has achieved amazing success. The founding director of MassLand Group, Mark Rolton has over 16 years experience in the construction and property development arena. Through his deep understanding of the mechanics that make-up successful developments, Mark has developed Property Options strategies that can make anyone a property entrepreneur!

He’ll show you how it’s possible to control property without owning it and make millions of dollars! The same systems have been used for years by billionaires like Robert Kiyosaki and Donald Trump to amass their fortunes.

With Mark’s insights, you’ll see how options can create all the massive upside of real estate and none of the traditional downsides. Mark is now regarded as the number one authority in Australia on how to capitalise from Property Options.

Some of Mark’s fans said:

“Essentially, Mark provides you with a tool-kit that shows you how to get out there and make it happen yourself. This is not just another ‘how to’ seminar – it’s an opportunity…take it!”
David, Brisbane

“I was very impressed with Mark’s workshop, he had so much energy. I love how he cuts right to the point. I like his direct style of teaching, which made it simple for me to learn his strategies quicker. It simply blew my mind in terms of potential.”
Simon, Sydney

KERWIN RAE (AUS) - Australasia’s #1 expert on Influence

‘Proven Joint Venture strategies that took my clients to $12m in revenue in months, not years’

Kerwin Rae is Australasia’s #1 expert on Influence. He has been a Sales & Marketing specialist for 10 years and in the past 7 years he has coached and trained over 600 consultants from 5 countries on business development, marketing, sales, human behaviour and entrepreneurial psychology.

He has taught thousands of people from all over the world through his seminars and coaching network and in the past 5 years alone he has made well over $12 Million dollars for his clients many of them are home based businesses.

Kerwin is the author of “The Entrepreneurial Apprentice” training systems and co-author of one the best-selling series, “Secrets of Marketing Experts Exposed”.

His writing has been heavily featured in the Australian media including; The Australian, The Sydney Morning Herald, The Financial Review, Australian Marketing Magazine, Sky Business News, Qantas Business and he is a regular on talkback radio.

With a unique blend of psychology, quantum physics, neurobiology, and spirituality he reveals the truth around influence and how it is created at every level of reality.

Whether you’re currently struggling or sailing along smoothly, Kerwin will demonstrate the simplest, quickest and most cost-effective way to shoot your income to a level you’d never dreamt of!

Some of Kerwin’s fans said:

“Kerwin delivers an incredible amount of relevant and life changing information in a clear, simple manner. I now have the confidence to implement systems that will change my business for the better…”
Carly Eva

“I was blown away by the sheer power and depth of content which Kerwin presented – it is both immeasurable and priceless.”
Michael O’ Farrell, UK

“Kerwin empowers people to achieve their dreams both in business and in their personal life. People like us need people like him.”
Neil Wellman, UK

Information courtesy of http://thesuccessallstars.com/allstars_12.html

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