I’ve had a few ProBlogger readers asking me on Twitter if there will be a similar sale on ProBlogger eBooks so decided to put them on sale for a few days too.

So for the next 7 days you can save 50% on any of the 6 ProBlogger eBooks in our library.

Or – if you’re serious about taking your blog to the next level next year and you don’t have them yet – you can get all 6 for $ 75 (they’re normally $ 200) and save 63%.

What Can You Pick Up?

We’ve designed our eBooks to meet the needs of bloggers at different stages of their blogging journey – there’s something for everyone.

31 Days To Build A Better Blog just $ 14.99!

31 Days to Build a Better Blog is a downloadable ebook designed to help you revitalize your blog. One step at a time, it will transform your blog into the page view powerhouse you’ve always dreamed of — because we all love seven digit numbers on google analytics!

This has been our biggest selling eBook ever, thousands of bloggers have used it to build better blogs.

Pick up a copy now

The Bloggers Guide To Online Marketing now $ 24.99.

A comprehensive, 31 chapter blueprint for your blog’s ongoing profitability – right from the ground up (AKA more cash!). Backed by an extensive library of practical templates, printable worksheets, and in-practice example documents, this kit delivers all you need to make your blog turn a profit now, and over the long term.

So if you’re wanting to make your blog more profitable in 2014 – this one is for you.

Pick up a copy now

Blog Wise: How to do more with less – $ 9.99 – a bargain!

One of the most common obstacles to successful blogging among our readers is simply finding time – so we sat down with 9 prolific and successful bloggers to find out how they not only blog successfully – but balance that with busy work, family and social lives.

Overwhelmed? Too Busy to Blog? Don’t have Enough Time? This one is for you!

Pick up a copy now

First Week Of Blogging – just $ 9.99!

Making great early choices is vital to the long-term success of your blog. This ebook guides you, day by day, through your first week of blogging so you can make the most of those critical first few days. It will ensure you’re blog is build on a rock solid foundation.

If you’re looking to start a new blog in 2014 (or have just begun one) – grab this to help you do it right the first time.

Pick up a copy now

Blogging For your Business – only $ 24.99

This guide is for those working in or owning a business that wants to get into blogging. It takes you step by step through how to set up a blog, thinking through goals for a blog, developing a content strategy, finding readers and growing traffic, establishing and growing a social media footprint and much more.

If you have or work in a business that is looking to get serious about blogging – this one is perfect for you.

Pick up a copy now

The Copywriting Scorecard – $ 14.99 all yours!

Our blog posts are the cornerstone of your blog and will be the difference between you reaching your goals or not. This scorecard resource is designed to help you analyze the most important elements of your content to make sure they’re engaging, readable, professional and optimized for search engines.

If you’re looking to optimise your blog better for search engines (and readers) in 2014, get this one to help you on your way.

Pick up a copy now

Get One or Get the Bundle Today

Don’t forget – you can also grab all 6 eBooks as a bundle for $ 75 (normally $ 200).

This offer ends in just 7 days time so don’t delay. Make your purchase or find our more about each eBook here.

Originally at: Blog Tips at ProBlogger

Start 2014 with a bang! 50% of all ProBlogger eBooks

@ProBlogger

Technorati Tags: 2014, bang, ebooks, ProBlogger, Start

Before you hit me up for a loan, let me preface this post. That number represents eBooks sold in for various masters and partners in the last decade. Yes there are a couple of mine in there, but it’s a tiny fraction of a % of the total.

Okay, with that out of the way, a big part of my digital life has revolved around eBooks. I’ve been trying to sell eBooks before anyone really knew what they were. I’ve tried just about every approach, channel, launch strategy there is, and made pretty much every mistake in the eBook. I’ll admit, a lot of the time I was making it up as I went along. There were no rules to this eBook game.

If you’re about to start your own journey with eBooks here are 30 lessons I learnt along the way…

1. Good eBooks sell eBooks

When it comes to selling eBooks, there are lots of techniques and tactics that will people motivated to buy, but there is none more powerful that a great eBook.

True word of mouth will sell more copies than your marketing copy ever will.

2. Page count doesn’t matter (when it comes to pricing)

People are happy to spend a $ 100 on an eBook that solves a problem they put a high value on. Higher than the eBook price anyway. The length of your eBook should be as long at it needs to be to deliver the value you promise.

Don’t pad for price.

3. Some people are great at explaining things, some are not

I read and listen to people like Darren and my friend Kevin Yank and I know they are better at explaining things than I am.  It’s the truth but it didn’t stop me writing two eBooks. It did teach me that I needed to focus on the skills I wanted to improve on.

4. Momentum early pays off immediately and in the long run

Every eBook I’ve launched that has gained great early momentum (and was evergreen) has always delivered the most over a long period of time.

Don’t think about what you’ll earn from great launch now; think of the impact momentum will carry over the life of the eBook.

5. You’re not actually selling content

I’m talking about practical eBooks here. You can read / listen / watch for free on the web a how-to on any topic.  EBooks organise things for us into a nice little bundle and often have a higher editorial standard. That convenience and quality is what we buy, not the content. There are exceptions to this I’ll admit, but it’s something to think about

6. The story matters

People care about why you wrote the eBook just as much as what’s inside. When you tell a story and share emotions, people will be a lot more inclined to listen to what you have to say.

7. Marketplaces find buyers but screw with your pricing

If you want to play in the sub $ 10 eBook market then getting your eBook into places like iEBookstore and Amazon are a no brainer.  But they’ll work against you if you want to aim higher than that.

Used well, these marketplaces can reach millions of readers but if you have your own audience you might not need to bend to their will.

8. Reviews matter

Bad reviews can kill eBooks – legitimate or not. Sometimes there’s not much you can do about a bad review but you should know what people are saying. Don’t just look at Amazon reviews, Google ‘[your eBook] review’ and see what comes up.

Chances are your potential customers already are.

9. Print is still prestige

Whilst this is perhaps fading, printed books carry more prestige than an eEBook. You might consider printing a small batch of books so you can give them to your clients (and your mom).  This is even more important if your eBook is the bait not the fish (we’ll talk about that later).

10. Evergreen lives longer, relevant launches bigger

If you want your eBook to live a long life then evergreen content is the way to go. If you want a big win now, a timely eBook is an option as long as you remember that the clock on the longevity of your sales is already ticking.

11. You’ll sell more than anyone else will

You just stick your eBook on Amazon and let Amazon work it’s magic, right?  Wrong. Don’t expect to create an eBook and just magically sell your way to retirement.

You’ve got to continue to sell you and the eBook at every moment, if you want it to pay the bills.

12. If there are 100 of the same eBooks on your topic, you need an audience

The amount of times people talk to me about their social media eBook does my head in. Honestly. There are so many eBooks on this topic already – why would someone buy yours?

If you’re going to plonk your eBook into an open marketplace with a bunch of similar eBooks that already have history, sales and reviews, you might be wasting your time. But if you already have your own audience and can launch it to them, you might just get some instant momentum.

13. Invest in an editor, and or a proofreader

People expect quality in eBooks. I don’t care how good a word nerd you think you are. Get a second opinion.

14. There’s not such thing as a perfect eBook

Don’t expect to create the perfect eBook. It doesn’t exist and probably never will.  For the perfectionists, call it done and ship!  You won’t make any money with it in draft.

15. Even the niche of a niche can be profitable

Don’t think you need to create the next 50 Shades of Grey to make good money.  Even the super niches are large enough to create a volume of buyers and well worth your while.

The wider the niche the more potential customers but the more competitive it will be, so it’s a balancing act.

16. Write your blog post / press release first

This is a technique I use to understand who my readers are and what they want.  Your sales page should be full of benefits and promises. Write those promises first, then make sure your eBook delivers on them as you create it.

17. You might have an eBook and you don’t even know it

Two of the most successful eBook publishers I’ve worked with created their first eBook as a collection of posts – with a few extra bits wrapped up in a nice design.

Remember what you’re selling, then look at what you’ve created already and you just might find an eBook in there.

18. Think in launch month, not launch day

I’m not going to talk much more about launches, as there’s another 30 lessons in there.  But if your launch plan is only one day – you really need to talk to me!

19. Get someone else to review or write your sales copy

Of the hundreds of eBooks I’ve launched, the only sales pages I didn’t write were for my own two eBooks. Why? Because I just couldn’t be objective.

You’re likely to focus on the hard parts to write, which probably are not the part your readers care about. You’ll infer and miss stuff — it’ll get messy. Get someone else to do it, or, at a minimum get someone else to pick it to pieces for you.

20. Sometimes you just can’t pick ‘em

I’ll guarantee you this, there’s no guarantee or sure fire success when it comes to eBooks. Sometimes you can pick ‘em and other times, they’ll come out of left field.

But you’ll never know if you don’t try.

21. You’ll be surprised who doesn’t help spread the word

When you launch you eBook, there will be a bunch of people who you’re convinced will help you spread the word. You’ll learn a lot about the people who do and who don’t.

22. Your perfect launch day was probably yesterday

I’ve spoken about this before, there is no one size fits all perfect launch day (or every single eBook would launch on the same day!). So just get it done and stop worrying about when.

23. Your eBook can be the bait, or the fish

You can write eBooks, charge money and that’s your income. You can write eBooks, charge money and open doors. Or you can give away eBooks to sell other products and services.

There’s nothing wrong with any of these plans however, you need to understand your objectives and focus on them – rather than trying to get the best of every world.

24. Lots of people will tell you it’s easy

Creating an eBook isn’t easy. There are lots of things to think about and anyone who tells you it is easy probably has a product to lead you to. That said, it’s hard work done once and can be extremely valuable. At a minimum, it’s something to be really proud of.

25. It’s not a forever investment

There is a time-limit on every eBook. Well, maybe not all eBooks – but most. Don’t expect that in a decade, you’ll still be selling the same eBook in the thousands.

If you want to keep the revenue flowing, think about new editions and new titles.

26. Procrastinators need a stick

My stick is my partner Justine, and Problogger’s stick is Jasmine, our eBook creator (she’s a wonderful person!). If you procrastinate, you need help. Find it in any way you can, or you’ll never ship.

27. Titles and cover images matter (even digitally)

Think about what your title means to a reader, now and tomorrow. Think about how they will remember your title and how they will describe it to others.

Coming up with a great eBook title is a bit of an art form like email subject lines and headlines but you don’t have as much chance of running A/B tests to get it right!

28. Split your selling and your writing

This is really a tip about your mindset. When you’re writing, you’re delivering a message to your reader and you need to focus on doing the best possible job. Immerse yourself and be narrow-minded.

When it comes to selling, you need to approach it as objectively as you can. Try to think like your selling someone else eBook not your own — or get some help

29. What worked for them, won’t always work for you

If enough people try something, eventually someone will get it right but that doesn’t mean it will work for you.

Someone else’s success is probably during a different time, on a different topic with different readers – and you’re a different writer.

Your perfect launch story is your own.

30. Just go with it

Of all the things that scare you about putting an eBook out on show, the reward (even if it’s just a personal one) will be worth it.  I’m a two-time author who got D’s in English.  If I can do it then you can!

So there you have it, 30 things I learned selling a crap load of eBooks.  I’m sure there are more so I’d love to hear about some in the comments!

Originally at: Blog Tips at ProBlogger

30 Lessons from Selling $ 30 Million Worth of eBooks

@ProBlogger

Technorati Tags: ebooks, from, Lessons, Million, Selling, Worth

This guy got so frustrated with affiliate marketing he
was prepared to throw in the towel… This guy got
so frustrated with affiliate marketing he was prepared
to throw in the towel…

=> http://www.themarketingdeviant.com/go/ata

He coughed up thousands of his hard-earned dollars
on useless eBooks, pathetic ClickBank guides, rehashed
dead-end affiliate tactics… the lot.

It’s remarkable that he carried on. He’d just lost his
J.O.B so his situation was pretty tight.

He’d also borrowed a lot of Cash to keep on going with
affiliate marketing ’cause he wants to make this thing work.
At that point it’d be easy to throw in the towel. Especially
considering his honest admission that he’s not the smartest
guy around.

But he didn’t. And what happened next is truly remarkable.

=> http://www.themarketingdeviant.com/go/ata

Take it from this guy, no matter how frustrating it can be
trying to make an income online or working from home,
you’re only one breakthrough away.

One discovery. One loophole. One glitch. One idea.

It can happen and it will happen. And when it does believe
me it’s worth every dollar and second that you spent online.
In fact it’s all the much sweeter.

You absolutely must check this out…

=> http://www.themarketingdeviant.com/go/ata

Talk Soon,
Mitch Sanders

P.S. If you’re short on time, spare two minutes for this.
That’s all two minutes. I know you’re not going to regret it.

=> http://www.themarketingdeviant.com/go/ata

P.P.S I have a very special surprise for you in the next
couple of days. Keep your eye out for it.

Find Me On The Internet:
W: http://www.TheMarketingDeviant.com/
FB: http://www.facebook.com/miitchsanders
TW: http://www.twitter.com/mitchsanders

Technorati Tags: affiliate marketing, affiliate tactics, clickbank, ebooks, Home Based Business, J.O.B., job, online business, Online Marketing, Work From Home

There’s nothing wrong with selling a downloadable eBook, but expanding your product’s horizon, beyond text-based content, can make your product a more engaging experience for the customer.

Changing up how you deliver your content will also help you stand apart from the competition and add value to your product.

Think about it.  An audio course has more perceived (and actual) value than a written course.  And a video course takes it up another notch.

So let’s take a look at some of the other mediums you can use to keep your customer engaged and capture your audience’s attention.

These content creation tools are a great resource… and they’re all free.

A Screencasts is a video that captures what is happening on a computer screen and also records your voice.  It’s an excellent way to show someone how to do just about anything.  Here are two free resources for recording screencasts:

You can use Jing for creating short (5 minutes or less) screencasts for free.  Simply select a window and Jing records everything that happens in that window or that area of the screen.  You can narrate the screencast by using your computer’s microphone.  If your computer doesn’t have a microphone you can buy one for less than $25 bucks.  Jing creates files in SWF format, which is Flash.  You can use Jing on your Mac or PC.

Go here to use Jing:  http://www.jingproject.com/

Camstudio is another free tool you can use for screencasts.  Camstudio creates AVI files and will turn those files into SWF videos.  Unlike Jing, there is not a 5 minute maximum recording limit.  This is not the same thing as Camtasia Studio which cost $299.  Camstudio is only available on the PC right now.

Go here to use Camstudio:  http://camstudio.org/

You can easily turn your eBook into an Audio Book by recording yourself reading the eBook.  Audio can also be effective in certain areas of your sales copy.

Audacity is a free audio recorder and editor.  You can easily play with the pitch of the recording and remove background noise.  Audacity has some cool effects, such as wah wah and echo.  You can use the free Audacity software on your Mac or PC.

Go here to use Audacity:  http://audacity.sourceforge.net/

Enhance your product, blog, emails, sales copy or practically any other way that you communicate with your prospects and customers by giving one of these a shot.

If you’ve never created your own product and want to take it to the next level then these tools will empower you to become a content creator and publisher.

Technorati Tags: creating, ebooks, elance, mp3s, Product Creation, videos