- Most Important – The Gold Is In The List.

- Building Relationships Is The Key To Success + Take Massive Action

- People buy from those who they trust – End of story – Simple!

- The more you know about them, the easier it is going to be to provide them content they are looking for.

- The first contact is critical

- Show them that your a real person (who cares about them.)

- Let Them Know What Is To Be Expected

- How often your emailing them

- What email address your sending from

- What the subject line will have in it

- What you will be writing about

- Sending awesome emails – Be consistant

- What days are best to send – (Tuesdays and wednesdays)

- Not monday as they are putting out fires from the weekend and not friday as they are not paying attention to anything important (woo weekend.)

- Freebies – Your going to want to send your list freebies, but be sure not to train them to expect lots of freebies and nothing to buy (this will kill your

list.)

- What to send? – Great content they can learn from – A free product or report – A recommendation of a product or service you use or love.

- PLR and Resell Rights

- Grab some PLR/Resell Rights products in your niche, this will give you a tonne of content which you can instantly use. Take the PLR ebook and grab

a chapter, rewrite it a little, now you have your article.

- Teleseminars – They make you money

- They enable you to bond with your list

- It answers their answers, in real time and personally

- Bring an expert in your niche guest speaker in and this will provide them with great content, re-establish your credibility as a leader in your

niche, give yourself an opportunity to promote the experts products or services and make an affiliate commission on every sale and connect with your list

on a personal basis via phone vs. email which can be cold and impersonal.

- Limit your emails to your subscribers to a reasonable amount

- Dont promote products in every single email

- Always offer value – give your subscribers heaps of free shit.

- Make sure what you are offering for free is good value and not rubbish.

- Be available and welcome interaction

- Teleseminars are great for this, but welcome feedback via email

- All this leads to a better relationship and of course, future sales and affiliate commissions.

- The 123 Warm Up

- You want to allow your subscribers to get to know you before you pitch or promote stuff to them.

- Why is this important? Because our newly aquired subscriber isn’t going to buy something from you until they form a bond with you.

- Solid Content Equals Loyal Subscribers

- If you provide great content to your list, then you wont need to push them to buy from you. They will have a level of rapport and trust in you.

- Good content doesnt mean it has to be original.

- Good content is nothing more than whatever it is that your doing.

- You can tell them what your doing and how its working for you. As well as recommend a product.

- Dont promote crap!!! I cant stress this enough.

- When you have great content, people will be excited to open your emails and you will get less unsubscribes.

- Who likes long boring emails?

- NO ONE! Keep it short, sweet and to the point – and loaded with solid information. Period, end of story.

- Treat them like friends, not customers or “subscribers”.

- The majority of marketers out their treat their lists like crap! Dont follow their lead, bond with your list, treat them like you would your closest friends.

- Send out emails asking them what their upto and doing lately

- Stop talking like a marketer and hypeing up bullshit, dont over hype products, tell them how it is.

- Reply to those “you’ve made a sale” messages and personally thank them for the sale. 0.5% of people do this, instead of counting your money, write a quick reply.

- Give them something for free from time to time, give them the inside scoop on product launches.

- Killer idea – Free product for a story

- Tell your list to post a story on your blog, why they deserve your product for free and the best one gets a copy!

- its a great way to have people post on your blog and drive traffic to it, for free!

- Reward loyalty – Let them know you care

- Nothing makes people happier than getting more than tey bargained for.

- After they sign up for you ezine, give them a gift that wasn’t advertised. (Im not talking about the same old bullshit products everyone else gives away.)

- Give them soemthing original, this puts you into a whole new league of marketer.

- More free stuff, More of the time – Just for the heck of it every now and then.

- Get them involved – Ask them what they want.

- One of the best ways to do this and shows that your a real person is to ask them from time to time in your newsletter – Checkout surveymonkey.com you can signup for free and create a questionaire in under 10mins.

- Ask them to submit articles and stories to your blog about them.

- With surveys – Psychologically, it brings them closer to you. This is an invaluable tool for discovering precise, targeted information about your intended audience.

- Creating Surveys

- The easier it is to fill out your survey, the more inclinded they are to answer. Make the questions multiple choice and easy to answer.

Here are just a few of the questions I’ve asked my list over the years:

- How often would you like to hear from me?

- What topics do you want me to write about?

- What is the best product you have ever bought?

- What is the worst product you have ever bought?

- What are some of the web-sites and forums that you frequent online?

- What product or service do you wish you could find online?

- Would you be interested in one-on-one coaching from me?

- How long have you had your online business?

- What are your goals online?

- Do you have any products that you’ve created?

- If you could ask me three questions, what would they be?

- Become an AWESOME storyteller

- Some of the most interesting and entertaining emails by marketing gurus are the ones with stories in them or a unqiue twist (just like the movies we love.)

- If you are on the lists of marketing heavy weights, you will see they all tell stories.

- They arent excellent copywriters, they just know how to tell outstanding stories.

- When it comes down to it, storytelling is based in our roots, we have it in our blood as we have been doing it for years and years.

- These days we love to hear about other peoples lives and have an inside scoop on what happens to people behind the scenes.

- Where to focus when sending emails

- Subject Line

- Using a story or unique memorable twist in the email

- Links to a website sales page

- Using postscript effectively

- One or two more followup emails within a few days

- Have an effect, interesting or curious subject heading

- How to use storytelling in your email marketing campaigns

- Make sure its revelant

- Keep it short

- Keep your story straight

- Include links to the website at different points in the story (max 2-3 per email + a picture = testing proven).

- Include a summary paragraph

- Tell a compelling story

- How to write an amazing story for your email campaign

- If your doing a sale for a product, tie it into a holiday, event in your life or some sort of celebration.

- Have an excuse to email your subscribers and let them know why your selling them a product at 20-30% discount

- Give them a glimpse at your life. People are always interested in your life and curious about others (thats why womens magazines sell so well.)

- Make the subscriber feel that you are a real person and give them reasons to relate to you.

- Build trust and you will become the guru

Technorati Tags: business, how, instructional, instructions, internet, internet cash flow master, learn, marketing, markets, online, online seo strategy, strategy, tips marketing online

Day Two:

I am assuming you watched the above videos about the events and some of the speakers we felt compelled to video/blog about. The overall event was jam packed with lots of great speakers, but each and every speaker apart from Joel Bauer (personal blog – http://www.infotrainer.com – But most famous for his “Your Business Card Is CRAP!” YouTube.com Video ) seemed to give lots of content that was helpful, but withhold the keys to making it work. Then the pitch was to buy his course to get the success you desired.

Joel Bauer however, continued to pack loads and lots of content, giving away all of this tricks and techniques with no upsell to his course. The sell was “I dont need to sell you, if you feel compelled to work with me, follow me to the back of the room.”

Loved the guy, loved his stories, loved his content and he really engaged the crowd.

Below is a exert from the line up of speakers:

	Pat Mesiti is one of the world’s most celebrated speakers. He is a highly effective communicator and most notably, an income acceleration coach. His passion is to equip and empower individuals and businesses to experience growth and prosperity to its fullest potential. His expertise is in shifting mindsets and building bigger people to produce results. Pat has spoken globally to some of the largest conferences and his books and materials have sold over 2 million copies. Having built some of Australia’s largest people organizations, Pat understands the power of harnessing people potential.
	James Schramko – Internet Marketing Speed Founder. James Schramko is an Australian Internet Marketer who quit his highly paid job and left the ‘rat race’ after learning and applying powerful internet marketing strategies. From that day, his business has experienced explosive growth and he has developed sophisticated strategies and tools that are the envy of the industry.
	Armand Morin is an Internet marketing industry expert who has built a $65,000,000 dollar international business which does business in 121 countries. He’s created much of the Internet Marketing community’s most popular software which is used by countless thousands. Armand is also an international speaker and trainer and has shared the stage with people such as Donald Trump, Richard Branson, Jay Conrad Levinson and many more. His straight to the point teaching style has the unique ability to literally transform any business in 90 minutes or less.
	Brett McFall was a failed English student, but now acclaimed around the world as Australia’s best direct response advertising writer. Over the past 18 years, he has written over 9,000 adverts, sales letters and websites for 153 different industries. He’s the co-founder of the world’s biggest internet marketing seminar, World Internet Summit. Taking it from zero to a multi-million dollar company in just 2 years, holding sold-out events around the world.
	David Cavanagh has travelled the World since 2004 teaching people”step by step” on how to get started on the Internet. He’s known as the World’s number 1 “internet newbies coach” and runs 52 week online coaching programs, 1 on 1 advanced mentoring courses, live weekly tele-seminars and gives away 5 holidays each year for his students to train with him for 10 days in a beach resort in Thailand – free of charge! When it comes to knowing what to do on the Internet, how to do it (with little or no experience) then you’ll instantly learn as you watch David do everything he says “live from stage”.
	Tom Hua moved from China to Australia with just $300 to his name. Yet inside just a few short years Tom was able to use the internet to become a self-made multi-millionaire. Before most of the renowned experts today had even worked out how to make $1 online, Tom created the ebook reseller web site model. As one of the true pioneers in the internet marketing industry, Tom now operates his amazing global Internet businesses from Melbourne Australia plus a massive software company in China with total revenue in excess of $10,000,000 in 2007. Tom has changed the lives of tens of thousands, helping them to become successful in their own Internet adventures by learning how to develop and market their products and services online.
	Mal Emery is a millionaire maker, bestselling author, and business coach and mentor to 1000’s of business owners. He’s also a business owner himself, speaker and multi millionaire…Mal has been dubbed by some who should know best as Australia’s Million Maker and Napoleon Hill of the 21st Century. Mal Emery’s Street-smart Style of marketing upsets a lot of people, but makes millionaires of those who are wise enough to pay attention. Using his no bull style of cutting through the clutter, Mal has shown thousands of people how to turn up the money metabolism fast.
	Joel Bauer is author of best selling books “Hustle, Hustle–The Business Of Magic”, “How to Persuade People Who Don’t Want to be Persuaded”, “Gravitational Marketing” and more. He is the creator of four systems on personal marketing, branding, passion, Infotainment, speaking, and closing from the platform. Joel passionately presents, performs, and trains others selectively to this day.
	Greg Owen is a successful business entrepreneur who established GOKO Management as a boutique management company in 1990, with expertise in the areas of publishing, managing professional speakers and organising events. Prior to establishing GOKO with his wife and business partner, Katherine, Greg led a successful career in Financial Planning & Life Assurance, having qualified for the Life Insurance Industry’s prestigious Million Dollar Round Table for 23 consecutive years. Greg was also a ‘Top of the Table’ member that put him in the top 1% sales people in the world.

More info about the speakers and event can be found below.

http://www.mmclub.com.au/events/internet-cash-flow-masters

I hoped you enjoyed my videos and insight to what has been an incredible weekend, jam packed with great speakers and content.

Talk Soon,
Mitch

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Twitter: http://www.twitter.com/mitchsanders

Technorati Tags: armad morin, brett mcfall, david cavanagh, greg owen, internet cash flow master, james schramko, jamie mcintyrem, joel bauer, mal emery, mmclub, mmclub.com.au, pat mesiti, tom hua