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This is a good interview. Trust me. You’re not going to want to miss this. Just hit play now. Then grab a copy of Tim’s latest book – The 4-Hour Chef.

Timothy Ferriss needs no introduction. I interviewed him previously about his 4-Hour Workweek book, a runaway … Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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This series is part of the opening celebration for Become A Blogger 2.0. Yee-hah!

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Just to jog your memory, this series is designed to inspire you with examples of living individuals who are contributing in extraordinary ways and remind you that… Read the rest of this entry »

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- Most Important – The Gold Is In The List.

- Building Relationships Is The Key To Success + Take Massive Action

- People buy from those who they trust – End of story – Simple!

- The more you know about them, the easier it is going to be to provide them content they are looking for.

- The first contact is critical

- Show them that your a real person (who cares about them.)

- Let Them Know What Is To Be Expected

- How often your emailing them

- What email address your sending from

- What the subject line will have in it

- What you will be writing about

- Sending awesome emails – Be consistant

- What days are best to send – (Tuesdays and wednesdays)

- Not monday as they are putting out fires from the weekend and not friday as they are not paying attention to anything important (woo weekend.)

- Freebies – Your going to want to send your list freebies, but be sure not to train them to expect lots of freebies and nothing to buy (this will kill your

list.)

- What to send? – Great content they can learn from – A free product or report – A recommendation of a product or service you use or love.

- PLR and Resell Rights

- Grab some PLR/Resell Rights products in your niche, this will give you a tonne of content which you can instantly use. Take the PLR ebook and grab

a chapter, rewrite it a little, now you have your article.

- Teleseminars – They make you money

- They enable you to bond with your list

- It answers their answers, in real time and personally

- Bring an expert in your niche guest speaker in and this will provide them with great content, re-establish your credibility as a leader in your

niche, give yourself an opportunity to promote the experts products or services and make an affiliate commission on every sale and connect with your list

on a personal basis via phone vs. email which can be cold and impersonal.

- Limit your emails to your subscribers to a reasonable amount

- Dont promote products in every single email

- Always offer value – give your subscribers heaps of free shit.

- Make sure what you are offering for free is good value and not rubbish.

- Be available and welcome interaction

- Teleseminars are great for this, but welcome feedback via email

- All this leads to a better relationship and of course, future sales and affiliate commissions.

- The 123 Warm Up

- You want to allow your subscribers to get to know you before you pitch or promote stuff to them.

- Why is this important? Because our newly aquired subscriber isn’t going to buy something from you until they form a bond with you.

- Solid Content Equals Loyal Subscribers

- If you provide great content to your list, then you wont need to push them to buy from you. They will have a level of rapport and trust in you.

- Good content doesnt mean it has to be original.

- Good content is nothing more than whatever it is that your doing.

- You can tell them what your doing and how its working for you. As well as recommend a product.

- Dont promote crap!!! I cant stress this enough.

- When you have great content, people will be excited to open your emails and you will get less unsubscribes.

- Who likes long boring emails?

- NO ONE! Keep it short, sweet and to the point – and loaded with solid information. Period, end of story.

- Treat them like friends, not customers or “subscribers”.

- The majority of marketers out their treat their lists like crap! Dont follow their lead, bond with your list, treat them like you would your closest friends.

- Send out emails asking them what their upto and doing lately

- Stop talking like a marketer and hypeing up bullshit, dont over hype products, tell them how it is.

- Reply to those “you’ve made a sale” messages and personally thank them for the sale. 0.5% of people do this, instead of counting your money, write a quick reply.

- Give them something for free from time to time, give them the inside scoop on product launches.

- Killer idea – Free product for a story

- Tell your list to post a story on your blog, why they deserve your product for free and the best one gets a copy!

- its a great way to have people post on your blog and drive traffic to it, for free!

- Reward loyalty – Let them know you care

- Nothing makes people happier than getting more than tey bargained for.

- After they sign up for you ezine, give them a gift that wasn’t advertised. (Im not talking about the same old bullshit products everyone else gives away.)

- Give them soemthing original, this puts you into a whole new league of marketer.

- More free stuff, More of the time – Just for the heck of it every now and then.

- Get them involved – Ask them what they want.

- One of the best ways to do this and shows that your a real person is to ask them from time to time in your newsletter – Checkout surveymonkey.com you can signup for free and create a questionaire in under 10mins.

- Ask them to submit articles and stories to your blog about them.

- With surveys – Psychologically, it brings them closer to you. This is an invaluable tool for discovering precise, targeted information about your intended audience.

- Creating Surveys

- The easier it is to fill out your survey, the more inclinded they are to answer. Make the questions multiple choice and easy to answer.

Here are just a few of the questions I’ve asked my list over the years:

- How often would you like to hear from me?

- What topics do you want me to write about?

- What is the best product you have ever bought?

- What is the worst product you have ever bought?

- What are some of the web-sites and forums that you frequent online?

- What product or service do you wish you could find online?

- Would you be interested in one-on-one coaching from me?

- How long have you had your online business?

- What are your goals online?

- Do you have any products that you’ve created?

- If you could ask me three questions, what would they be?

- Become an AWESOME storyteller

- Some of the most interesting and entertaining emails by marketing gurus are the ones with stories in them or a unqiue twist (just like the movies we love.)

- If you are on the lists of marketing heavy weights, you will see they all tell stories.

- They arent excellent copywriters, they just know how to tell outstanding stories.

- When it comes down to it, storytelling is based in our roots, we have it in our blood as we have been doing it for years and years.

- These days we love to hear about other peoples lives and have an inside scoop on what happens to people behind the scenes.

- Where to focus when sending emails

- Subject Line

- Using a story or unique memorable twist in the email

- Links to a website sales page

- Using postscript effectively

- One or two more followup emails within a few days

- Have an effect, interesting or curious subject heading

- How to use storytelling in your email marketing campaigns

- Make sure its revelant

- Keep it short

- Keep your story straight

- Include links to the website at different points in the story (max 2-3 per email + a picture = testing proven).

- Include a summary paragraph

- Tell a compelling story

- How to write an amazing story for your email campaign

- If your doing a sale for a product, tie it into a holiday, event in your life or some sort of celebration.

- Have an excuse to email your subscribers and let them know why your selling them a product at 20-30% discount

- Give them a glimpse at your life. People are always interested in your life and curious about others (thats why womens magazines sell so well.)

- Make the subscriber feel that you are a real person and give them reasons to relate to you.

- Build trust and you will become the guru

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Part 2 completes the introduction to the Learn Internet Marketing Video series, where Michael Plante will guide you through the Internet Marketing arena, and show you how to develop realistic internet marketing strategies and plans.

Duration : 0:5:20

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Part 1 – Introduction for Learn Internet Marketing Video Series. Michael Plante guides you through the the Internet Marketing arena and shows you how to build realistic, practical internet marketing strategies from the ground up.

Duration : 0:3:40

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