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The Best Traffic Strategy No One Uses

Mitch Sanders — Thu, 02 Jan 2014 19:08:42 +0000

A Rarely Talked About Traffic Strategy That Almost No One Uses…

Here’s a little flashback in time for you…

It was the mid 2000s, I had recently surpassed 1,000 subscribers to my RSS feed (this was back when RSS was all that mattered to bloggers).

The blog considered the “leader” at the time was none other than Darren Rowse’s Problogger … Read the rest of this entry »

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How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy

Mitch Sanders — Sun, 22 Dec 2013 17:37:40 +0000

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Welcome to Everything Entrepreneurship with Walter and Yaro, episode #8.

This episode we focus on Q&A, with Colin Gray from ThePodcastHost.com asking us about his podcast hosting service and how it could be a viable business when hosting is so commoditized.

Jared Easley from StarveTheDoubts.com sent me an email asking whether you could … Read the rest of this entry »

The post How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy appeared first on Entrepreneurs-Journey.com.

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The Best Traffic Strategy No One Uses

Mitch Sanders — Tue, 03 Dec 2013 11:50:24 +0000

… Read the rest of this entry »

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How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy

Mitch Sanders — Tue, 03 Dec 2013 00:20:40 +0000

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Welcome to Everything Entrepreneurship with Walter and Yaro, episode #8.

This episode we focus on Q&A, with Colin Gray from ThePodcastHost.com asking us about his podcast hosting service and how it could be a viable business when hosting is so commoditized.

Jared Easley from StarveTheDoubts.com sent me an email asking whether you could … Read the rest of this entry »

The post How To Compete In A Commoditized Market Like Hosting, Should Yaro Start A Blogging Service And Is Buying A Podcast A Growth Strategy appeared first on Entrepreneurs-Journey.com.

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Technorati Tags: Blogging, Buying, Commoditized, Compete, Growth, hosting, Like, Market, Podcast, Service, Should, Start, strategy, Yaro

“How My Blog Business Works” Web Strategy Summit Video Presentation

Mitch Sanders — Wed, 28 Nov 2012 13:55:32 +0000

Last week I presented at the Web Strategy Summit in Brisbane. The organisers of the event, Adam and Toby, invited me to come in and do a short presentation of 18 minutes, then a 10 minute question and answer session.

The event featured panel discussions for about 45 minutes and several 18 minute “keynotes”, so they could get through … Read the rest of this entry »

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Your Affiliate Strategy Sucks

Mitch Sanders — Mon, 30 Jan 2012 12:46:37 +0000

class="aligncenter size-full wp-image-3799" title="affiliate" src="http://www.mrgreen.am/wp-content/uploads/2012/01/affiliate1.gif" alt="" width="588" height="260" />

style="color: #888888;">I apologise for the title; it sounds angry. I love you all dearly however today’s post is not of my quill.

style="color: #888888;">The ever so graceful href="http://mobaff.com"> style="color: #888888;">Angry Russian is back and is about to explain to you a proven affiliate strategy that takes the luck out of this game.

class="size-full wp-image-3788 alignleft" title="angry russian" src="http://www.mrgreen.am/wp-content/uploads/2012/01/alex.jpeg" alt="angry russian" width="130" />Angry Russian: Does this sound like you? You hear of a hot new offer or a hot new traffic source so you fire up Photoshop, bang out some creatives, and launch a new campaign. You sit and wait for approval…then…BAM all of the sudden $ 100 spend and 0 conversions.

style="color: #008000;">Mr Green: Yes I hate that. I always think I could have spent that $ 100 on a day’s worth of laser tag.

Angry Russian: STFU! Don’t start this crap again.

The Problem.

A lot of you affiliates wait until your affiliate manager throws another “sick offer that’s crushing it” your way. Then you repeat the process, launch the campaign and again, you curse “this shit don’t work!”

Of course it doesn’t work.

How can it when all you do is fling shit against a wall and hope it sticks? Let’s face it, most affiliates treat their business like gambling. They keep waiting to hit it big. So they throw $ 50 here and there testing new traffic, new offers and wait for that jackpot.

class="aligncenter size-full wp-image-3804" title="spin-the-wheel" src="http://www.mrgreen.am/wp-content/uploads/2012/01/spin-the-wheel.gif" alt="" width="588" height="221" />

Now don’t get me wrong. If you test enough, something will make money.

BUT

… how long before that shit dries up and falls off the wall? We experienced affiliates have seen this too often. Traffic sources dry up, affiliates copy your campaign, ad networks rip your stuff or out your strategy, it’s just a matter of time.

Success in affiliate marketing isn’t achieved through luck, it’s found in scrupulous process. You need to build a systematic approach to how you run your campaigns. Mr Green can agree, and is actually one of the people who encouraged me to systematically test campaigns.

style="color: #008000;">Mr Green: Ye speak truths. If you want to be in this long-term, you have to have a method to the madness. Relying on wishbones and horseshoes will only guarantee you a good conversion rate for a heart attack.

Angry Russian: Indeed. A seasoned affiliate has developed a process to which he can make almost any offer work on any traffic source. The only question typically is volume not profitability. A solid converting offer doesn’t need to be a monster to be scaled to $ x,xxx a day. All of these “killing it” offers are just distractions. Stick to steady offers and develop your process and you will feel better knowing that no matter how this eternally evolving industry shifts, you will have a system for testing and optimising campaigns.

The Solution.

id="attachment_3806" class="wp-caption aligncenter" style="width: 598px"> class="size-full wp-image-3806" title="seven-steps" src="http://www.mrgreen.am/wp-content/uploads/2012/01/seven-steps.gif" alt="" width="588" height="209" /> class="wp-caption-text">Angry Russian uses a simple 7 step routine.

style="text-align: left;">Just to share a real world example, here at href="http://flipsitemedia.com">FlipSite Media we’ve broken down our process to something like this:

style="color: #008000;">Mr Green: Nice Plug. Very subtle.

Angry Russian: …I wish I could physically hurt you through the internet.

Step1: We have a “go to” traffic source(s) with whom we test offers. What we look for are reasonable rates, CPM bidding, quick approvals and easy launching.

Step2: We then leverage our media buying experience and use past experience of creatives to build new ones to compare against controls.

Step3: We collect data. At this point profitability isn’t vital. We just want to know which ads and landing pages work and if we’re lucky we gather some targeting info as well.

Step4: We take our data, dissect it and launch more campaigns to figure out the exact [banner + lander + targeting] that yield the best results yet still have enough VOLUME to warrant us pressing further. NOTE: You don’t need to use a lander – you could direct link – but often advertisers have more than one lander so we try to test all combinations.

Step5: Once we know our combinations, we scale to other traffic sources. Typically once you know your target demographic, it’s likely that you’ll be able to make it work elsewhere.

Step6: Rinse and repeat for new offer(s).

Step7: Always be split testing and optimising existing campaigns – usually weekly or monthly depending on ROI and volume.

style="color: #008000;">Mr Green: Thank you Mr Happy Fappy Man. My strategy is very similar to yours, except I tend to use landers the majority of the time.

style="color: #000000;">Angry Russian. Yep. This is how real affiliates scale. They enforce their success, rather than leaving it up to trail and (mostly) error.

style="color: #008000;">Mr Green: style="color: #008000;">For sure. style="color: #008000;">Take a look at Bear Grylls, he uses the same strategy in every single survival situation. 1. Climb to the highest point, to have the best view on surroundings. 2. Find food and water. 3. Sort a shelter. 4. Find a stream and follow it down (it always leads down to civilizations).

Angry Russian: What has this got to do with affiliate marketing?

style="color: #008000;">Mr Green: Not too much..it’s just that I’ve wanted to talk about Bear’s strategy and never got the chance.

style="color: #008000;"> style="color: #000000;">Angry Russian: style="color: #000000;">…

style="text-align: center;"> style="color: #000000;">———————

style="text-align: left;"> style="color: #000000;">I am curious how many of you readers follow a systematic approach when creating campaigns. If you don’t, have you successfully been doing affiliate marketing for more than a year?

class="like"> src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.mrgreen.am%2Faffiliate-marketing%2Fyour-affiliate-strategy-sucks%2F&layout=standard&show_faces=true&width=450&action=like&font=&colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:62px; ">

Mr Green

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SEO Tips for Bloggers: Brilliant Keyword Strategy

Mitch Sanders — Sat, 02 Apr 2011 00:02:03 +0000

SEO (Search Engine Optimization) is relatively easy and you don’t need to be an SEO blogging master to reach #1 in the SERP’s (Search Engine Result Page) for even highly competitive keyword phrases. In fact, blogging with WordPress alone has already given you an advantage since many SEO features come integrated. I’ll be honest, I don’t go overboard with my SEO tactics. Instead, I tend to stick to a few tried and true long-term strategies that result in consistent, repeat traffic that increases over time with little to no additional effort. [......]

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SEO Tips for Bloggers: Brilliant Blog Linking Strategy Part 1

Mitch Sanders — Fri, 01 Apr 2011 12:29:20 +0000

Feeds and aggregators can really cut back your efforts of having to go around and place a link on sites individually. Ultimately, you can set this up so you are getting hundreds of keyword rich backlinks for every post you publish, and without an ounce of extra work[......]

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Jay Abraham and Eben Pagan & Business Strategy

Mitch Sanders — Mon, 03 Jan 2011 23:27:52 +0000

I don’t put on a lot of live events, but when I do there are a few things you can count on… it will be packed with content, it won’t be a pitchfest, there will be lots of amazing people in the room… and there’s going to be some major surprises…

But at my Product Launch Manager event last year, I even surpassed my own expectations when I managed to get Jay Abraham and Eben Pagan on stage AT THE SAME TIME… here’s a video clip from that historic occasion:

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uStream.tv List Building Secrets – Summarised

Mitch Sanders — Wed, 10 Feb 2010 08:35:27 +0000

Relationship Marketing – List Building – Create Lasting Relationships with your customers!

- Most Important – The Gold Is In The List.

- Building Relationships Is The Key To Success + Take Massive Action

- People buy from those who they trust – End of story – Simple!

- The more you know about them, the easier it is going to be to provide them content they are looking for.

- The first contact is critical

- Show them that your a real person (who cares about them.)

- Let Them Know What Is To Be Expected

- How often your emailing them

- What email address your sending from

- What the subject line will have in it

- What you will be writing about

- Sending awesome emails – Be consistant

- What days are best to send – (Tuesdays and wednesdays)

- Not monday as they are putting out fires from the weekend and not friday as they are not paying attention to anything important (woo weekend.)

- Freebies – Your going to want to send your list freebies, but be sure not to train them to expect lots of freebies and nothing to buy (this will kill your

list.)

- What to send? – Great content they can learn from – A free product or report – A recommendation of a product or service you use or love.

- PLR and Resell Rights

- Grab some PLR/Resell Rights products in your niche, this will give you a tonne of content which you can instantly use. Take the PLR ebook and grab

a chapter, rewrite it a little, now you have your article.

- Teleseminars – They make you money

- They enable you to bond with your list

- It answers their answers, in real time and personally

- Bring an expert in your niche guest speaker in and this will provide them with great content, re-establish your credibility as a leader in your

niche, give yourself an opportunity to promote the experts products or services and make an affiliate commission on every sale and connect with your list

on a personal basis via phone vs. email which can be cold and impersonal.

- Limit your emails to your subscribers to a reasonable amount

- Dont promote products in every single email

- Always offer value – give your subscribers heaps of free shit.

- Make sure what you are offering for free is good value and not rubbish.

- Be available and welcome interaction

- Teleseminars are great for this, but welcome feedback via email

- All this leads to a better relationship and of course, future sales and affiliate commissions.

- The 123 Warm Up

- You want to allow your subscribers to get to know you before you pitch or promote stuff to them.

- Why is this important? Because our newly aquired subscriber isn’t going to buy something from you until they form a bond with you.

- Solid Content Equals Loyal Subscribers

- If you provide great content to your list, then you wont need to push them to buy from you. They will have a level of rapport and trust in you.

- Good content doesnt mean it has to be original.

- Good content is nothing more than whatever it is that your doing.

- You can tell them what your doing and how its working for you. As well as recommend a product.

- Dont promote crap!!! I cant stress this enough.

- When you have great content, people will be excited to open your emails and you will get less unsubscribes.

- Who likes long boring emails?

- NO ONE! Keep it short, sweet and to the point – and loaded with solid information. Period, end of story.

- Treat them like friends, not customers or “subscribers”.

- The majority of marketers out their treat their lists like crap! Dont follow their lead, bond with your list, treat them like you would your closest friends.

- Send out emails asking them what their upto and doing lately

- Stop talking like a marketer and hypeing up bullshit, dont over hype products, tell them how it is.

- Reply to those “you’ve made a sale” messages and personally thank them for the sale. 0.5% of people do this, instead of counting your money, write a quick reply.

- Give them something for free from time to time, give them the inside scoop on product launches.

- Killer idea – Free product for a story

- Tell your list to post a story on your blog, why they deserve your product for free and the best one gets a copy!

- its a great way to have people post on your blog and drive traffic to it, for free!

- Reward loyalty – Let them know you care

- Nothing makes people happier than getting more than tey bargained for.

- After they sign up for you ezine, give them a gift that wasn’t advertised. (Im not talking about the same old bullshit products everyone else gives away.)

- Give them soemthing original, this puts you into a whole new league of marketer.

- More free stuff, More of the time – Just for the heck of it every now and then.

- Get them involved – Ask them what they want.

- One of the best ways to do this and shows that your a real person is to ask them from time to time in your newsletter – Checkout surveymonkey.com you can signup for free and create a questionaire in under 10mins.

- Ask them to submit articles and stories to your blog about them.

- With surveys – Psychologically, it brings them closer to you. This is an invaluable tool for discovering precise, targeted information about your intended audience.

- Creating Surveys

- The easier it is to fill out your survey, the more inclinded they are to answer. Make the questions multiple choice and easy to answer.

Here are just a few of the questions I’ve asked my list over the years:

- How often would you like to hear from me?

- What topics do you want me to write about?

- What is the best product you have ever bought?

- What is the worst product you have ever bought?

- What are some of the web-sites and forums that you frequent online?

- What product or service do you wish you could find online?

- Would you be interested in one-on-one coaching from me?

- How long have you had your online business?

- What are your goals online?

- Do you have any products that you’ve created?

- If you could ask me three questions, what would they be?

- Become an AWESOME storyteller

- Some of the most interesting and entertaining emails by marketing gurus are the ones with stories in them or a unqiue twist (just like the movies we love.)

- If you are on the lists of marketing heavy weights, you will see they all tell stories.

- They arent excellent copywriters, they just know how to tell outstanding stories.

- When it comes down to it, storytelling is based in our roots, we have it in our blood as we have been doing it for years and years.

- These days we love to hear about other peoples lives and have an inside scoop on what happens to people behind the scenes.

- Where to focus when sending emails

- Subject Line

- Using a story or unique memorable twist in the email

- Links to a website sales page

- Using postscript effectively

- One or two more followup emails within a few days

- Have an effect, interesting or curious subject heading

- How to use storytelling in your email marketing campaigns

- Make sure its revelant

- Keep it short

- Keep your story straight

- Include links to the website at different points in the story (max 2-3 per email + a picture = testing proven).

- Include a summary paragraph

- Tell a compelling story

- How to write an amazing story for your email campaign

- If your doing a sale for a product, tie it into a holiday, event in your life or some sort of celebration.

- Have an excuse to email your subscribers and let them know why your selling them a product at 20-30% discount

- Give them a glimpse at your life. People are always interested in your life and curious about others (thats why womens magazines sell so well.)

- Make the subscriber feel that you are a real person and give them reasons to relate to you.

- Build trust and you will become the guru

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