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Product Launch Case Study – (

Have you ever wanted to attract top tier celebrities or “big names” to your business? That’s what this Product Launch Case Study is all about, and it’s happening right now…

Will Hamilton has a tennis instruction site at, and he’s used his past product launches to attract the most successful professional doubles team in history. Bob and Mike Bryan have won more professional doubles titles than any team in history, they’ve won 11 Grand Slam titles, and earlier this year they won Wimbledon.

And now they’re partnering with Will on a new product… and a PLF-style product launch for that product.

Product Launch Formula Case Study in the Tennis Instruction nicheSo how does a tiny web site with a weird name put together a deal to partner with two of the most accomplished professional tennis players in history?

This story starts about a year ago, when Will went through my Product Launch Formula program. He did his first launch last July and did $ 35,000 in sales in a week… that was for a product that had already been on the market for a year with only mediocre sales. Then in September he did a relaunch for that same product that did $ 65,000.

But that was just the start – in December he launched a new product that did $ 105,000 in sales, and then another one in March that did $ 170,000 in sales. Do you see the pattern here? :-)

(Full disclaimer: Will joined my Platinum Mastermind Group in October, so he had additional access to me in addition to his PLF training.)

Those four launches caught the attention of a sports agent that represented Bob and Mike Bryan (known as “the Bryan Brothers”)… and after some negotiations they inked a deal where Will would work with the Brothers to create and launch a product on

So now Will has created a new tennis instruction course with the Bryan Brothers, and they are in the middle of the launch. They’ve already released three great prelaunch videos which have gotten hundreds of enthusiastic comments.

So far, it’s classic Product Launch Formula in action… sharing great content, and getting the community enthusiastically involved and eagerly anticipating each new video. They’re about a week out from launch day – and it’s looking like a big winner. This launch is “hitting on all cylinders” right now…

There is definitely a lot to be learned from looking at the way Will has structured this launch and the prelaunch content:

Click Here for the Bryan Brothers Playbook

[ Click here to follow along with this launch ]

One of the things that I’ve taught over the years in Product Launch Formula is how a well-executed launch can bring a lot more to your business than just the revenue from the launch. It will often build your list, build your positioning in the market, attract new affiliate partners, help you plan your next product, activate a list and make it more responsive… and in this case Will’s prior launches attracted the most accomplished doubles team in tennis history.

Pretty cool stuff!

P.S. Yes, I’m an avid tennis player… so this Case Study is extra cool for me. And I’ve gotten a chance to hit with Will (he’s really good)… but he hasn’t hooked me up for a game with the Bryan Brothers yet! Hint hint… :-)

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