I heart creativity. It’s what a love about the marketing industry. Sadly I don’t see as much as I’d like. However today (9 months late) I came across a flash of brilliance. Watch the video below to see PPC branding campaign that makes my heart flutter. Converse only assigned a budget...

Got an interesting email from Perry Marshall today, reads like this: ============ If you have an email list of 1000 people and you want to sell $1000 of stuff to them, you’re not going to get it by making a $1.00 sale to all 1000. Chances are, if you make a $1.00 offer to 1000 people you might...