Image via Flickr user Andrew Pescod This is a guest contribution from Poulami Ghosh of PPC Ads Management. If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. This is particularly true with regard to PPC where you have to...

As you know if you received my newsletters in the last month or so, I am currently in the process of putting together a magazine for the iTunes newsstand app. I am doing this to reach a new audience and hopefully gain early mover advantage by being one of the first bloggers to have a magazine. It...

Over the last few days in Facebook groups I participate in, I’ve seen a number of people ask for advice on coming up with titles for new eBooks, courses and books. Below is a combination of a few pieces of advice I gave in response to the topic: Coming up with titles for our eBooks on Digital...

A Rarely Talked About Traffic Strategy That Almost No One Uses… Here’s a little flashback in time for you… It was the mid 2000s, I had recently surpassed 1,000 subscribers to my RSS feed (this was back when RSS was all that mattered to bloggers). The blog considered the “leader”...

A Rarely Talked About Traffic Strategy That Almost No One Uses… Here’s a little flashback in time for you… It was the mid 2000s, I had recently surpassed 1,000 subscribers to my RSS feed (this was back when RSS was all that mattered to bloggers). The blog considered the...

As you know if you received my newsletters in the last month or so, I am currently in the process of putting together a magazine for the iTunes newsstand app. I am doing this to reach a new audience and hopefully gain early mover advantage by being one of the first bloggers to have a magazine. It...

Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The idea – obviously – is to find the connecting point between what...

“Be The Best – At Everything You Do” Every single time I’ve said this to someone, they come back with an argument: “But how can I be the best in the world at everything? Or even anything?” I then explain and clarify: “I never said ‘best in the world’....

Why all “Guru” products might be worthless, a challenge, and some profanity. FrankKern.com Technorati Tags: best, Ever, Guru

I don’t believe most businesses are planned. At least, KAS Placement (my business) wasn’t. There were certain seeds that were planted almost unbeknownst to me at the time, but hindsight shows that they were truly crucial to my career, the careers of the employees at KAS, and those of our job seekers...