I recently listened to the audiobook version of the Lean Startup by Eric Ries. My motivation for “reading” it is to help with the development of CrankyAds, my software startup. Lean startup principles are particularly good for a software company because of the unlimited features you could...

Frank Kern kicked off this year with his State of The Internet address. This is a speech where Frank talks to the Internet marketing community and discusses where he thinks things will be headed for in the upcoming year. This year was a simple speech, but I believe it has the potential to make a profound...

Have you ever wanted to attract top tier celebrities or “big names” to your business? That’s what this Product Launch Case Study is all about, and it’s happening right now… Will Hamilton has a tennis instruction site at FuzzyYellowBalls.com, and he’s used his past...

With a physical product, there are several ways to meet customers and market your business. In this week’s article, I write about doing trade shows and meeting potential customers face-to-face in a convention type of setting. I have noticed over the past couple of years that the trade show world seemed...

This post is by Mike Essex of Impact Media. Regardless of the niche a blog operates in, it is possible to convince brands to provide free products for you to review. If it’s a well known niche, such as trainers, then the brands will already have products available for review, as that’s the same...

This guest post is by Ray Maker of DCRainmaker.com. Product review posts are in many ways the core of what blogging is about—the ability for all of us regular folks to express an opinion about a product, be it good or bad.  Every day, tens of thousands of product reviews are written on blogs across...

I am just going to come out and say it: You need money to start your own product-based business. A lot of money. I certainly do not want to squash anyone’s dreams or dissuade them from starting their own company, but if you want to start a product-based company, you need to have money to invest in...

To me, the most exciting part of creating and producing your own product is seeing the finished merchandise. For years almost, I had dreamed of my product and then to see it transformed into a tangible item before my eyes was very, very exciting. Up until this point, I had cultivated a list of potential...

If you’re doing anything online, I suggest you take some time to read this post because I’ll be sharing some behind the scenes insights I see many people tend to overlook. I get emails every single day about people pitching me their products and opportunities that they are launching online. They...

Before I tell you my story about some mistakes I made with my very first online product launch, I want to make sure you know that Jeff Walker, the father of the Product Launch Formula, is about to invite his annual intake of new students into his training program. As part of the lead-up to the program...