Once you have PLR (private label rights) content in your possession, how do you turn it into cash? This is what separates the serious from the tire kickers. Taking action is the key step to making money. It’s so much better to try something, make a couple hundred dollars and learn from it. Not everything will be a runaway success!

Find out what works and what doesn’t by testing and making adjustments.

If you keep at it, you will find a market that pays you handsomely or a system that works for you over and over again. Typically, the first thing people want to do when they buy the latest PLR package is to simply turn around and resell the same package.

You can do that, but it’s only an advantage for you if:

• You get in early before the market is saturated.
• You already have a large list.

In all of the years I have been “turning around” PLR, I have made so much more money by making it my own.

Here’s what I typically do:

1. Choose a Core PLR eBook
Sometimes we find a PLR eBook that is so well written we don’t want to make any changes to it. It may be perfect for our target market so we want to put it out for sale immediately. Don’t be tempted to do this if you really want to maximize your profits and exposure in your niche. You should, at a minimum, change the title and author, and add some links of your own. But for the sake of being different and more original, you should add more content, as well as change what’s there. If you’re not willing to do even that, then you should really evaluate whether this is for you.

Let’s not forget the nature of PLR – hundreds of others have the exact same eBook, and they will inevitably be competing with you for sales.

2. Bundle Related PLR Products
It is much better to sell a package of products to give the buyer more value and increase the price of the sale. In this case, you would scour the PLR sites, auctions and forums to find several topically related eBooks, software, scripts or articles. This one tactic has increased my sales and profits drastically. When you increase the perceived and actual value, you will increase sales.

3. Sell the Resale Rights
You can always make money by selling the resale rights to the PLR product, assuming you’ve checked the terms of use. There are many people who don’t want to modify the product at all, but they want the ability to sell the product on their Terms, for whatever price they determine, and keep 100% of the profits. Those are the people who would happily pay a premium to buy the resale rights from you. In fact, this makes a very quick and easy upsell without having to add more content.

This takes very little setup time. There are many other things you can do, such as use an eBook as content for your newsletter or blog, create audios and videos to go with your package, sell your package on eBay as a lead generator, create Ad-Sense sites, and so much more. These are the things I do at a minimum. It’s important to be different and offer real value to your customers.
Bottom line? Take action. The profits will follow.

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By Mike Ambrosio
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This article first appeared in the October 2008 issue of the MarketingDotCom newsletter. You can get a free copy of the latest issue for the price of shipping at http://the7figuresecrets.com

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