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State-of-the-Article: Part Five

Finding a Money Making Product in 30 Seconds!

In my previous article we looked into the different types of landing pages and how to make the most out of each type. We also discussed getting an opt-in form set up on your landing page so you can build a mailing list. In this article, we’ll discuss how to quickly and easily find a product (or products) to promote. Selecting the right product is essential to succeeding with this method. With the evaluation I’m about to reveal, you’ll be able to select the right products and start profiting from your landing page.

What is a Profitable Product?

There’s no point in setting up a landing page if you don’t have profitable products to promote – but what exactly makes a product profitable? Many people think that a profitable product is one that pays you a high commission. While a large commission is welcome, this is not the most important factor in choosing a product. Far more relevant is the conversion rate of the product.

In my research, I’ve found that there are two types of products that offer the best conversions and are the most profitable for article marketing – Clickbank and CPA offers. If you are new to online marketing, Clickbank products are the best place to start. CPA offers require you to show evidence of substantial traffic to your site. If you’re just starting out you probably won’t be approved for a CPA network.

Researching Clickbank Products

Clickbank has a variety of products in many different categories; eBooks, membership sites and video courses are all available for sale. Each time you make a sale for the product creator, your commission is automatically deposited in your account and you get paid twice per month.. The vast majority of products have a commission of 50% or more.

ClickBank Image

In order to use Clickbank, follow these steps:

1. Register for Clickbank.

If you’re not already registered for Clickbank, you can sign up at <A HREF=”” target=”_blank”></A>. The instructions are pretty straightforward but you need to pay attention to your nickname selection. If you decide to sell products later on, your Clickbank ID will be visible to your customers and it cannot be changed once your account is open. Consider choosing something that is generic or branded to your name rather than something niche specific. This way your ID will be appropriate no matter what you are promoting or selling.

ClickBank Image


ClickBank Image

2. Search the Marketplace using your niche keyword

Go to the Marketplace tab and enter keywords related to your niche. This will pull up a list of products related to that niche.

ClickBank Image

3. Scan the results

Quickly scan through the results and look for multiple products to promote. Ideally you want a base of four or more solid products but make sure you find at least two products in your niche. If you see a lot of products in your niche, that’s a good thing. It means there is a lot of money to be made in that niche. The more products there are, the more likely there is a demand for this type of product and the more likely people are spending money consistently on them. In addition, you’ll have more products to work with. You can test different products and determine what works best for your landing page. If a product’s conversions start to slip, you’ll have other products ready to replace them.

4. Sort the results by popularity and gravity.

After scanning through the results, it’s time to sort them to see which ones look the most promising. First, sort the products by popularity – this shows you which products are getting the most sales.

The gravity score is a little more complicated. According to Clickbank, gravity is: “the number of distinct affiliates who earned a commission by referring a paying customer to the publisher’s products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.”

Translated, this means the gravity of a Clickbank product is higher when lots of unique, individual affiliates are making sales. When a product has a high gravity it means that a lot of affiliates are having success selling the product – which means you probably will, too! High gravity also means the product has good momentum and that it converts well for affiliate traffic.

When you have a product with high gravity, you probably won’t be competing with just a few super affiliates who dominate product sales. If a Clickbank product has high popularity but low gravity it means that only a few affiliates are selling it. The may have the market completely saturated. It’s better to promote products that have a high gravity. This way you’re grabbing a piece of the pie that’s already divided among many affiliates.

Look for products with a gravity rating of 30 or higher. Anything over 30 is worth testing with article marketing. If you find a product with a gravity score of close to 100, it’s a close as you’ll come to a sure thing.

Let’s take a look at how this appears in Clickbank. Here is the list of the most popular products for the keyword “acne”.

ClickBank Image

As you can see, the most popular product is #2 for gravity, and the product with the highest gravity is #2 for popularity. Both of these products have a gravity of over 50. These are good possibilities for promotion.

The third product only has a gravity of 14.54 but it may be good to take note of it for testing. If you are going with a comparison site, you’ll need at least three products to display. Naturally, the highest gravity product should be shown first on the page.

You should also be aware that Gravity can go in cycles. Sometimes affiliates will stop promoting a product because a new one comes out but, after testing the new product, they will go back to the original. Keep checking back with the Clickbank marketplace to look at the popularity and gravity scores of products in your niche.

5. Note the % Referred Number

After analyzing the popularity and gravity, it’s time to turn your attention to the %refd number.

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The % referred number shows the percentage of product sales that are coming from affiliates, as opposed to directly from the seller. A high percentage means that you’ll have a better chance of making money with the product.

These five steps are all it takes to find a profitable Clickbank product. Take note of which products you’d like to test out in the future and which products you will be promoting now. Once you find your product, you’re ready to put the finishing touches on your landing page.

By Anik Singal
This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Anik Singal is the Founder and CEO of Affiliate Classroom, Inc. and Lurn, Inc. Anik began as an Internet marketer and affiliate in 2001. In 2008, Anik Singal was among the top three finalists in Business Week’s Top 25 Best Young Entrepreneurs in the U.S.

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