Do you capitalize on your Private Label Rights content for multiple uses, such as repackaging material and using it to draw traffic to your websites? Amateur marketers sometimes make the mistake of selling PLR products they way they are. Why not exercise the full flexibility of Private Label Rights and repurpose these contents for viral traffic generation?

Successful business people and businesses offer us many examples of repurposing. KFC is a simple example. The fast food chain sells fried chicken but offer much more than just chicken legs. They’re innovative in crafting their menu to include fried chicken pieces, chicken burgers, hot rods, chicken nuggets, chicken burritos and more. KFC can invent ten new products to sell off the counter from the same piece of chicken!

The same holds true for people in the information business. When you repurpose information and content, you open up a can of possibilities for making more money, and also drawing new visitors and potential buyers to your websites. You can reach the largest audience by offering your expertise through as many mediums as possible. To get the full benefit from PLR content, why not repackage it into various formats, and use them to draw in web traffic?

Here are some ideas to get you started:

1. Reproduce the PLR content as a Powerpoint slide video and upload it to YouTube. Marketers are catching on to YouTube to draw traffic to their websites. Did you know that YouTube receives millions of new visitors every day? If you target the right audience using the right keywords, they will click on a link and visit your website.
2. Repackage the written PLR content into short YouTube video tutorials, guides and presentations that provide helpful information. This elevates your status as an expert. Expert power raises sales, especially in a recession when people are hesitant to spend.
3. Break down PLR contents into special reports. Now you can use them in a Give Away or as Master Resell Rights products. I have personally used this tactic with a lot of success. Back in 2008 I gave away my bonus Gold membership access to one of my membership sites through special Give Away and MRR reports and it helped me get 30 to 40 new members a day on autopilot.
4. Record audio and podcast it! Podcasting is becoming popular yet few marketers are tapping into it right now. It’s getting ever easier for people to subscribe and listen to podcasts so it’s becoming a gold mine for drawing new audiences. Imagine having your own personal “radio station”, providing content you didn’t have to write from scratch. People’s perceived value of you as an expert will skyrocket.
5. Break PLC into short articles to distribute on other blogs as a guest blogger. Find related blogs with high traffic and become a guest blogger or guest author. This increases your expert power, creates more incoming links to your site and gets your name and content to a wider audience. It’s a great avenue for targeted traffic and these marketers don’t usually have as many restrictive rules as article directories. Join as many major blogs as a guest author as you can. You can republish the same article on many different sites but consider repackaging the material for different audiences.
6. Build a free membership site. This is precisely what I did. In fact, I added 2 more paid levels to the same membership site to offer upgrade options for my free members. The premise is to draw in higher responsive members instead of just ‘regular e-zine subscribers’ who will unsubscribe at any time, without any remorse. Since they have already joined my membership site, they will think twice on passing up the value of my member’s area. The content of the site? You’ve guessed it: PLR.

The more PLR content you have on concentrated topics, the more content you can repurpose and repackage. Be open to new ways of using content to build your web presence, expert power and audience. Use avenues such as books, eBooks, reports, articles, blogs and podcasts, and keep an eye out for emerging venues for sharing information. PLR shortcuts your product creation like a knife through butter, and you can truly be successful in Internet Marketing through innovation. The creativity is already there – why not use it to its full potential?

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By Edmund Loh
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This article was originally featured in Mike Filsaime’s print newsletter, “MDC Monthly.” You can get a free trial copy shipped to your door by clicking here.

Edmund Loh is a digital Private Label Rights expert and has been marketing online since 2005. Some of Edmund’s bestselling products include PLRGold: Enterprise, PLRGold: Videos, Resell Rights Mastery, and Mega Red Packet. Visit Edmund Loh’s Internet Marketing blog at http://edmundloh.com/ for his latest online marketing strategies, witty business ideas and insights into building a successful 6 figure Internet Business.

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